[symple_box color=”red” text_align=”left” width=”100%” float=”none”]Warning: geeky technical post![/symple_box]
Google tag manager is the tool from Google that enables tracking tags to be easily (?) set, audited, modified and updated with lessened need for time-consuming web developer input. It’s a great idea that will enable clients and online marketing agencies to have much more flexibility in the updating of their website tracking and advertising, including:
- Adwords remarketing tags
- Adwords conversion tracking
- DoubleClick advertising scripts
- Custom HTML tags
- Custom image tags
- Google Analytics scripts
It’s confusing OK?
Google’s tag manager is still in it’s infancy so the resources out there are limited and quite confusing in many cases. I wrote this post about four months ago and got so fed up of trying to understand little details that I gave up, but have returned to finish the job in a half-arsed and still-quite-confused manner. If it still doesn’t make any sense please do tell me or let me know where I’ve gone wrong!
associated resource: Google Developers tag manager guidance
tag manager container
To get started you’ll need your developer to insert the tag manager container script on every page on your website immediately after the opening
tag. It’ll look something like the below with a load of extra code where I’ve put ‘…’:[symple_box color=”blue” text_align=”left” width=”100%” float=”none”]