Google Tag Manager has been around since October 2012 letting you “Add or update your website tags and mobile applications, easily and for free, whenever you want, without bugging the IT folks.”
Latest thoughts in: Analytics
Warning: geeky technical post! Google tag manager is the tool from Google that enables tracking tags to be easily (?) set, audited, modified and updated with lessened need for time-consuming web developer input. It's a great idea that will enable clients and online marketing agencies to have much more flexibility in the updating of their website tracking and advertising.
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