Latest thoughts in: Analytics

Attacat Joel

Google Tag Manager

Warning: geeky technical post! Google tag manager is the tool from Google that enables tracking tags to be easily (?) set, audited, modified and updated with lessened need for time-consuming web developer input. It's a great idea that will enable clients and online marketing agencies to have much more flexibility in the updating of their website tracking and advertising.

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Complying or Not? 16 brands and their approaches to the EU cookie directive

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