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Helping Customers

Agencies are behind pace: It’s now all about customers first and seamless experiences

I’m currently being put through, what is in effect, “business school” by Google (who selected us as one of 20 agencies from the 30,000 on their list – more about that another time) and this article that was shared to the group caught my attention:
From Mad Men to Sad Men: Is the client/agency relationship […]

Google-Shopping

Google Shopping Exam: Tips On How To Pass First Time


So, at the beginning of the year Google introduced a new exam to their list of Google partners certifications; the Google Shopping exam.
Google state that it covers the basic and advanced concepts of shopping advertising, including the creation of Merchant Center accounts, product […]

adwords-793034_640

Remarketing made easier: Advice from a PPC professional

For those of you that don’t know, Remarketing helps you to reach people who have already shown interest in your brand. Whether they have already visited your website, or used your app, Remarketing allows you to specifically target these users with highly targeted adverts, based on their previous visit behaviour.

no message on board

My Experience With B2C Communication

I recently received some B2C (Business to Consumer) communication over LinkedIn that prompted me to write about the experience. I would summarise this as a mini critique, but more importantly a refreshing reminder of what it’s like to be on the end of blanket marketing communication.

Before I go any further, I […]

person looking at instagram on their phone

Month in Numbers: June 2015

We’re back again with a cheeky wee look at June’s most interesting statistics from the digital marketing world. We reveal the winner of the ongoing transaction method war, struggle to fathom the sheer daily volume of instant messages being sent and update you on Jamie Oliver’s Instagram followership (lucky you!).

Recommendation 2

Business phone number legislation change: A simple explanation


 
You’ve undoubtedly been made aware of the upcoming rule changes to the advertisement of service phone numbers (those that start with 084, 087, 09 or 118).
We’ve been inundated with related information and have found ourselves saying “and what is it you actually want us to […]

Removal services scotland website design

New site launch: Removal Services Scotland

We’re pleased to announce that Removal Services Scotland, specialists in Edinburgh, Glasgow and family removals, has recently re-launched their website with the help of the Attacat team.
Removal Services Scotland was founded in Edinburgh in 1992 and has since […]

Hugh Grant loves a huge grant!

Digital Scotland Voucher Scheme – £5,000 digital grant from Business Gateway

We’ve heard a few mutterings about a digital marketing grant at various networking events this year but we’ve been unable to find any information online (it turns out that’s because there isn’t any). We decided to do a little more investigation and reached out to our contacts at various organisations. A few phone calls and one face-to-face […]

women

Month in Numbers: May 2015

A quick glance at some of this month’s intriguing statistics in the world of digital marketing. From watching paint dry to leaving shopping carts behind (I promise it relates to digital marketing), May’s edition of Month in Numbers probably asks more questions than it answers.
 
80%
 
Guess which social media site’s […]

Campboy - What Cost

The hidden cost of bespoke: Avoid customising your website if you want your business to remain nimble

“Custom” gives us a competitive edge. It’s essential for getting ahead, yet it often ends up holding us back.
Over the years of working with web businesses (including a few of my own), I’ve seen businesses that have become almost crippled by historical decisions to go “custom”.
Here are a few example scenarios where “custom” can really […]


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