The Attacat’s are making their way through the sessions at BrightonSEO 2015. Check out what we’ve been (kinda) learning. Please forgive us for the roughness, we’re live blogging!
‘Native advertising’ is shaping up to be the next buzzword in 2015, but are you native to native advertising?
What is native advertising?
Native advertising has been a source of controversy over the past couple of years. Some marketers think it’s cheeky, some think it’s deceptive, others think it’s pure genius. But what is it? Native marketing, according [...]
Joel and I are heading to Brighton SEO on Friday 10 April to get our yearly fill of awesome geeky seo-ness. It’s quite the trip for us up in Edinburgh; a 4am start, various planes and trains and the likelihood of missing the ‘after-party’ to catch a flight back to Edinburgh in the [...]
A quarter of the way through the year already, can you believe it? It’s about that time in the year where brands begin to ramp up their digital advertising budgets in preparation for the summer sales madness. But for March, some modest (not really) digital stats from the likes of Instagram, Snapchat and Reevoo.
Everyone working with online marketing is aware of the presence of Bing Ads, and as a responsible PPC professional you have probably recommended a client at some point to import existing AdWords campaigns to Bing to possibly try to achieve cheaper cost per clicks and CPAs. Poor Bing, constantly being looked upon as the “little [...]
Most of these you should have heard about before this month but we know how it is, time just seems to pass us by! Here’s a quick overview of some of the changes made to Google Adwords that you should know about today.
At the end of 2014 Adwords launched a new and improved version [...]
We are constantly looking for new and innovative ways in which we can benefit our client’s businesses through their digital efforts. Yes, we’re particularly confident with SEO, PPC, CRO and Analytics amongst other channels, but this doesn’t mean we’re going to rest on our laurels. We’re an inquisitive bunch with [...]
February brings the dreaded day of luurrvvveee, the Oscars and the Super Bowl. It’s also the month of the year with the least amount of precipitation, isn’t that a delight!
This edition of Month in Number’s includes stats on how an improved onsite user experience can have a staggering effect on your site traffic, which brand [...]
Recently we’ve been shopping for a more comprehensive heat mapping tool. Historically we’ve used CrazyEgg which has done the job quite nicely but following a few issues over the past few months we’ve started looking elsewhere.
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