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Key highlights from Google Accelerate 2015 #gpaccelerate

My latest Google adventure brought me to Dublin for the second annual Google Partners Accelerate conference last month.  This brought together 235 selected agencies from as far afield as Dubai and South Africa and, like last year, the focus was on the changing digital landscape and the opportunities for the year ahead. It was thought provoking stuff. […]


My guide to productivity (sort of)

Productivity, it’s a funny one isn’t it. It would be great if we could flick a switch that turns on productivity mode, but alas, it doesn’t work like that. Over the last couple of years, I’ve developed a couple of habits that have boosted my daily productivity, and as I’m such a lovely person, I’m […]


How to conduct & participate in a design review

Back in June I attended the UX Scotland conference, one of my favourite sessions of the day was about design reviews and how to effectively conduct and participate in one.  I enjoyed the session, hosted by Everett Mckay, because he got you […]


Month in Numbers: October 2015

In October’s somewhat spooky edition of Month in Numbers, we look at the effect that small changes in average app ratings can have on downloads, why the UK is stressing out over content marketing and a few fun Halloween related stats.

Image courtesy of New Old Stock


Best content marketing I’ve experienced this year

Want to know what the best “content marketing” I’ve experienced this year is? Clue: It’s not what you might usually consider as content marketing.
I’ve recently been on the receiving end of a truly remarkable piece of content marketing. It’s a piece of B2B marketing that has cemented a long-standing love affair that I have with […]

rugby social media

Month in Numbers: September 2015

Depending on your feelings toward rugby union, you may be disappointed to learn that September’s Month in Numbers has only been partially commandeered by the media flooding Rugby World Cup. We’ve put Japan Rugby up against Apple in the war of social media mentions, challenge a recent study that downplays Facebook’s advertising potential and reveal […]


SEO in 2015: New Media Breakfast slide deck

At the request of those who came along, here is my slide deck from last month’s New Media Breakfast presentation.
I tended to speak around the slides so this will primarily be of use to the attendees. For those that didn’t make it, I’ll aim to blog about some of the content over the next […]

person looking at instagram on their phone

Great Facebook Updates To Improve Your Campaigns

Facebook is all about launching updates to their advertising offering at the moment and let me tell you, we’re just thrilled about it. There is loads more on offer and loads more to have a play around with. Most importantly, it’s providing opportunities to increase reach and exposure so really what could be better than […]

site hierarchy

Dynamic Search Ads: What they are & how to use them

AdWords dynamic search ads (DSAs) have been around for a while now, but I still get the impression that they are a PPC resource that is underused by a lot of PPC managers. The beauty of this campaign type is that, correctly used, it can serve a range of purposes in a PPC account. But […]

video advertising

Month in Numbers: August 2015

Attacat’s hometown, Edinburgh was taken over by the annual Fringe Festival in August however we didn’t let this take our attention away from the world of digital marketing. August’s Month in Numbers takes a look at the ever-growing ‘internet of things’, ad blocking differences across devices and Dr. Dre’s meme generator (please keep reading).

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