In the kick-off keynote at last month’s Digital, Chris Thomson from ComScore made this statement: ‘Doing Search [search engine marketing/optimisation]? Stop it, it’s not clever. Do something else instead.’ While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.
Warning: geeky technical post!
Google tag manager is the tool from Google that enables tracking tags to be easily (?) set, audited, modified and updated with lessened need for time-consuming web developer input. It’s a great idea that will enable clients and online marketing agencies to have much more flexibility in the updating of their website tracking and advertising.
Its Month In Numbers o’clock and April certainly felt chock full of them!
While several of my colleagues were off in Glasgow last Thursday, I took part in the Mediacom Engage Lecture series here in Edinburgh. The day featured four speakers covering a wide range of issues and innovations in regards to marketing and media connectivity. If you weren’t lucky enough to tag along, read on to find out the top things I took away from the day!
Attacat are sponsoring this months Thirstday. Registration and information here!
A very quick post to say that we can now accept direct debit thanks to the hopelessly easy to use GoCardless.
The live blog from Workshop Five of Digital 2013 at the SECC in Glasgow on the 25th April 2013.
The live blog from Workshop One of Digital 2013 at the SECC in Glasgow on the 25th April 2013.
The live blog from Workshop Four of Digital 2013 at the SECC in Glasgow on the 25th April 2013.
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