Attacat Brain | Attacat of Edinburgh
Share This

internet marketing with character

The Attacat BrainRecent Brain Waves

Experiments Full

The shape of Bing to come – updates and predictions

Everyone working with online marketing is aware of the presence of Bing Ads, and as a responsible PPC professional you have probably recommended a client at some point to import existing AdWords campaigns to Bing to possibly try to achieve cheaper cost per clicks and CPAs. Poor Bing, constantly being looked upon as the “little [...]

Fergus - Resources

Google Adwords Updates: What You Need to Know About This Month

Most of these you should have heard about before this month but we know how it is, time just seems to pass us by! Here’s a quick overview of some of the changes made to Google Adwords that you should know about today.

Adwords Editor
At the end of 2014 Adwords launched a new and improved version [...]

email marketing on steroids

Marketing Automation: Digital Marketing On Steroids

We are constantly looking for new and innovative ways in which we can benefit our client’s businesses through their digital efforts. Yes, we’re particularly confident with SEO, PPC, CRO and Analytics amongst other channels, but this doesn’t mean we’re going to rest on our laurels. We’re an inquisitive bunch with [...]

it's white and gold

Month in Numbers: February 2015

February brings the dreaded day of luurrvvveee, the Oscars and the Super Bowl. It’s also the month of the year with the least amount of precipitation, isn’t that a delight!
This edition of Month in Number’s includes stats on how an improved onsite user experience can have a staggering effect on your site traffic, which brand [...]

facebook hate

Charlie’s Quick Fire Reading List #9: Facebook Ads & Maximising Your ROI

Facebook are doing some pretty cool things at the moment. I know, right? Take a break from doing cool stuff Facebook! We love to think that we hate Facebook, but really it’s turning out to be quite useful for us marketing types.

Stay tuned in this post for a couple of blog posts on cool new [...]

crazy egg

Heat Map Your Way to More Conversions

Recently we’ve been shopping for a more comprehensive heat mapping tool. Historically we’ve used CrazyEgg which has done the job quite nicely but following a few issues over the past few months we’ve started looking elsewhere.

Script Cover Page

Missed Last Month’s New Media Breakfast? Pas de Probleme, Here’s the Script.

Back in January Gordon White (from fatBuzz) and I presented a New Media Breakfast on the topic of “2015: The Year of Integration”. Our presentation made the case for removing the distinction between off and online marketing and focusing on joining up your data; [...]

Image courtesy of www.creativebloq.com

Lost In Translation: How to Communicate with a Graphic Designer

Here is my simple guide for account managers on how to communicate with your graphic designer.

Your job as a client account manager is to ensure that your designer has a clear understanding of what you want from them. This includes what your expectations are when it comes to delivering work, this is key so that you are on the same page.

content marketing, so hot right now

Month in Numbers: January 2015

Welcome to 2015, can you believe the first month of the year has been and gone already? That’s one less month to better your online presence and blow your competitors out of water! This month we’re looking at what’s to come in 2015, the future of content marketing and British shopaholics, among other things.
Let’s get [...]

keep measuring and testing headlines

Quickly revolutionise website appeal with tasty headlines

Quick-fire tips for improving the appeal of your content and online presence through effective headline copywriting. Why aren’t you properly using transparency, conciseness, emotion and user feedback?


Get in touch to see how hiring
The Attacat Team could take your
web presence forward

 
 
 

0131 220 1441

Get in touch ›
Free Marketing Training from Attacat
about the brain

The Attacat blog – an in-depth look at the world of marketing through our eyes. Online marketing, SEO, PPC and websites; it's all here!

More about The Brain

Keep up to date

More Subscription Options

feedback
Cookies in Use