Just because we aren’t in Silicon Valley does not mean that there isn’t a vibrant start-up scene in Edinburgh. Over the years I’ve learned a huge amount from the tech entrepreneurs, start-up marketers, product managers and developers based here in the Athens of the North. This is why I urge you to support the StartEdin [...]
The 7th series of my Quick Fire Reading List focuses largely on content marketing and it’s integration into the world of SEO, with a few other bits and bobs thrown in there for good will.
September was a pretty intense month for Scotland with the Independence Referendum taking place on the 19th, lots of online discussion and as you’d imagine, lot’s of stats. I thought I’d be controversial and not include any referendum-related stats in this edition of Month in Numbers, I figured you’re all sick of hearing about it anyway!
Last week, we had the pleasure of hearing that our client, A Hume, won both the Best Independent Multichannel Operator and the Independent Retailer of the Year. Both awards were picked up at the Drapers Independents Award 2014 and we couldn’t be more chuffed. Well done guys!
Yesterday Edinburgh University launched a new “Centre for Robotics” as part of its flagship Informatics school.
I was tempted along to the inaugural lecture simply because of my love of all things tech. However I also have a gut instinct that robotics will play a role in marketing at some point in the future.
My flawed theory [...]
I’m delighted to be able to work with great companies like Glenmore Lodge, Scotland’s outdoor training centre, and help them with their online marketing efforts. A key skill for a good online marketer is to really understand a client and their customers, and the best way to do that is to dive in and understand every part of the service and customer journey.
Today, we get into the nitty gritty of structure. PPC neophytes, you may need to look away. This is about to get real.
Our August Month In Numbers covers stats about video advertising, awesome Instagram usage and how everyone loves Email Marketing. Get a whiff of that!
Correct account structure gives us the control we need to make sure the searcher not only sees one of our ads but also sees the one that is most relevant to them. If not implemented correctly, things can go terribly wrong.
Collecting email addresses, and more importantly segmenting email addresses, should in all likelihood be one of your primary goals as a business operator. But “Why?” you ask, “Why must I spend all this time sorting email addresses when, as a human, I am naturally lazy?”
1. They’re already your customers
You could have thousands of customers, sitting there [...]
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