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The Attacat BrainRecent Brain Waves

mountain biking in cairngorms

“And then we cycled straight up an old dry ski slope…”

I’m delighted to be able to work with great companies like Glenmore Lodge, Scotland’s outdoor training centre, and help them with their online marketing efforts. A key skill for a good online marketer is to really understand a client and their customers, and the best way to do that is to dive in and understand every part of the service and customer journey.

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Month In Numbers: August 2014

Our August Month In Numbers covers stats about video advertising, awesome Instagram usage and how everyone loves Email Marketing. Get a whiff of that!

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AdWords Account Structure: Part 1

Correct account structure gives us the control we need to make sure the searcher not only sees one of our ads but also sees the one that is most relevant to them. If not implemented correctly, things can go terribly wrong.

Email marketing

5 reasons why you absolutely must be collecting email addresses

Collecting email addresses, and more importantly segmenting email addresses, should in all likelihood be one of your primary goals as a business operator. But “Why?” you ask, “Why must I spend all this time sorting email addresses when, as a human, I am naturally lazy?”
1. They’re already your customers
You could have thousands of customers, sitting there [...]

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PPC For Small Businesses: Perception Vs Reality

Insight into PPC from both sides of the coin. The small business perception of PPC and the reality of what a knowledgeable PPC team can offer.

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Charlie’s Quick Fire Reading List #6: Quality Score Cats & Natives

The latest series in my Quick Fire Reading List has got a heavy PPC feel to it and you know what, you’re gonna love it.

flower numbers - June 2013

Month In Numbers: July 2014

It’s been a hot month for numbers in July, and by hot, I mean HOT! Our little home city of Edinburgh has had some scorching hot temperatures in July and this means everyone is happy, vitamin D levels are on the rise meaning the office is looking less like a zombie cave. Here’s some other hot numbers from July!

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Google Tag Manager: Why we like it (and why you might too!)

Google Tag Manager has been around since October 2012 letting you “Add or update your website tags and mobile applications, easily and for free, whenever you want, without bugging the IT folks.”

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Christmas in July: Cool Stuff in PPC This Month

Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.


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The Attacat blog – an in-depth look at the world of marketing through our eyes. Online marketing, SEO, PPC and websites; it's all here!

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