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Month in Numbers: August 2015

Attacat’s hometown, Edinburgh was taken over by the annual Fringe Festival in August however we didn’t let this take our attention away from the world of digital marketing. August’s Month in Numbers takes a look at the ever-growing ‘internet of things’, ad blocking differences across devices and Dr. Dre’s meme generator (please keep reading).

Unknown Heroes

Attacat’s PPC Glossary 2.0

It’s time to present the much awaited PPC glossary 2.0 to the world. Since we published the first glossary (over two years ago now) much has happened in the Pay-per-click world and we feel that it’s about time to provide you with an updated version. Our latest PPC glossary should enable you to communicate with […]

facebook advertising

6 Quick Reasons To Use Facebook Advertising

Facebook is now estimated to have 1.44billion monthly active users and 1.25billion mobile users. That is a LOT of people your business could be reaching out to. In short if you are not investing time in promoting your business through Facebook…. maybe you should?
Whether you are selling products, looking to drive leads online or promote […]


Wilderness Scotland sends the Attacats on a culinary adventure

We have some amazing clients and it is a rare occurrence that we get to partake in their activities or experience the great things that they have to offer. However, this past Thursday we were contacted by our client Russell Murray who is the Business Development Manager at 

adwords mobile engagement

AdWords pushing further into mobile territory

You can’t escape from mobile these days, and Google is well aware of this – so aware that they’re continuously introducing paid search features specifically aimed at mobile traffic.
As we keep hearing that mobile traffic is surpassing desktop on more and more platforms, AdWords has introduced a new campaign type aimed specifically towards driving app […]

fergus - laptop

Attacat’s SEO Glossary

The SEO team at Attacat is pleased to announce the release of our SEO Glossary (mostly because we think you’ll love it but also because we’ve beaten our good friends in the PPC team to the punch – big surprise!). From bot traffic to pagination, brush up on your SEO vocabulary by flicking through our […]


Charlie’s Quick Fire Reading List #11: Agile, APIs and hreflang

It’s been a while since my last reading list was rudely hijacked by Zachy boy (the new boys gotta learn though right) but I’m back, back again, Shady’s back…. Never mind. Some useful and timely reads in this list. Anyone been getting those pesky new notifications in Search Console about CSS files? Yep, us too. […]


Month in Numbers: July 2015

Another month has gone by which gives us 31 days worth of fresh digital marketing statistics to unpack (hooray!). The July 2015 edition of our Month in Numbers series takes a look at Instagram’s advertising revenue, how facial recognition software could be used to tailor your bricks and mortar experience and how social media can enhance your productivity.

Image courtesy […]

Helping Customers

Agencies are behind pace: It’s now all about customers first and seamless experiences

I’m currently being put through, what is in effect, “business school” by Google (who selected us as one of 20 agencies from the 30,000 on their list – more about that another time) and this article that was shared to the group caught my attention:
From Mad Men to Sad Men: Is the client/agency relationship […]


Google Shopping Exam: Tips On How To Pass First Time

So, at the beginning of the year Google introduced a new exam to their list of Google partners certifications; the Google Shopping exam.
Google state that it covers the basic and advanced concepts of shopping advertising, including the creation of Merchant Center accounts, product […]

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