Increase sales with conversion rate optimisation
Testing your conversion rate improvements
Conversion rate optimisation (CRO) is a process centred around improving the conversion rate and bottom line of your business. The systematic process, from data gathering through to formulating a hypothesis and actual testing, ensures that the results are valid and trusted. It is important to understand that CRO is best utilised as an ongoing process. You need only to look at companies like Amazon to understand that the process is one of constant evolution and striving to make things better.
Things our CRO clients say
As the owner of a small business, I’ve found that the “can-do” approach of my account manager and his willingness to engage in my subject indepth has been invaluable to me. They offer a highly personalised service, so it’s practical for us to be extremely flexible in the way we run our campaigns, which is of course what internet marketing is all about.
Alex Edwards, Owner, Natural High Safaris
As well as being informative, Joel also supplied our guests with the tools to help themselves create the correct social media strategy for their company.
Anonymous, Attendee, Edinburgh Chamber of Commerce
“I’d like to say a massive thank you to all the team at Hotscot and Attacat. It’s been well worth the effort and the site has delivered a sea change in terms of quality of user experience, efficiency savings and reporting insight; the aims we set out to achieve. In the first 6 months since launch those benefits amounted to a 110% increase in sales.
Ben Thorburn, Head of Marketing, Wilderness Scotland
Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises. Attacat undoubtedly played an important role in making that possible.
Ian Lloyd, Founder & Managing Director, Precious Little One
Extremely useful and informative; patient and take the time to explain everything clearly. The training is really helpful, as is Joel’s advice and support on a weekly basis. Attacat are always friendly and approachable, and I know that if I contact Joel with a question he will do his best to get an answer to me as soon as he can.
Emma Ross, Marketing Administrator, Embrace Scotland/ASSC
Attacat have been key to our growth, changing and adapting the campaign to maximise our sales.
Anna White, Owner, ScotlandShop
Attacat have been a hugely important Paid Search resource for both Ski-Independence and PowderBeds and have been an incredibly safe pair of hands as we approach the Winter Ski season
Michael Bennet, Managing Director, Osprey Holidays, Ski Independence
Attacat really do what they say they are going to do, always explaining things in plain English and are a great enthusiastic bunch of people to deal with!
Jim Byiers, Managing Director, Gardens Galore
Accurate insights are formed from the data we collect. Before making any changes to a site, we recommend researching your visitor needs, motivations and frustrations with a view to fully understanding the issues and potential solutions. We are able to undertake this work through a variety of different methods. Anyone can pull together a heatmap; our value comes from pulling out the insights you need to action and why.
Split or A/B testing is the process of showing different versions of a page to different visitors. The performance of the versions are measured and, should one outperform the other, it then becomes the new version of the site. We are well versed in CRO software and can set it up on your site within hours. With split testing, you are removing the guesswork and making sure that any changes you make improve, rather than hinder, your site’s performance.
Is CRO right for your business?
Simply put, everyone should be doing some level of CRO. From lead gen to e-commerce, there will be insights you simply cannot afford to miss out on. We have yet to find an organisation with the perfect site, unable to benefit from an improved conversion rate. We aim for a 20%+ conversion rate increase with any of our tests. What would an extra 20% of sales mean to your business?
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