A leap day challenge to build a climate change focused, mission-based, business.
Summary of progress
- Concept for the new business announced at 9am (a UK price comparison website for blown wood pellets)
- First website went live within two hours
- Brand name brainstormed in 1.5 hours (The Woodpicker), logo 1.5 hours later!
- First customers acquired through Google AdWords by the end of the day
- 2nd website released with basic quote request functionality at 8pm
- 8pm – Mission accomplished. Trading business created in 11 hours. Now the new team will take it on and develop the business model
- We’ll publish a round up and update you on the new business progress when we’ve recovered!
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How (you could have watched) live broadcasts
There will be several live broadcasts throughout the day (technology willing!). These broadcasts will go out simultaneously on:
- this page in the live reporting section
- Attacats facebook page
- @attacats twitter
- Tim’s LinkedIn
The best way to watch live broadcasts
However for the best experience, we recommend using Periscope. For the uninitiated, here’s how to do it:
- Follow @attacats twitter account on twitter (you’ll need a twitter account)
- On your smartphone install the Periscope app (Android or iPhone)
- Open up the Periscope app and when asked enable notifications
The advantage of this method is that you’ll get a notified on your smartphone as soon as we go live thus ensuring you don’t miss a thing! With the other methods, you’ll have to be in the right place at the right time.
Missed a live broadcast? They’ll all be in the live reporting feed.
Many kept half an eye on activity in the Attacat office throughout the day.