PPC

tagged posts on the Attacat Brain

New Media Breakfast – All things pay per click

Attacats Tim and Andrew were recently asked to go and speak at the New Media Breakfast in Edinburgh ...
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Google Ad extensions – Why they matter and how to use them

Search engine marketing in all of its shapes is really all about space. How do you appear in ...
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Dynamic Search Ads: What they are & how to use them

AdWords dynamic search ads (DSAs) have been around for a while now, but I still get the impression ...
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Google Shopping Exam: Tips On How To Pass First Time

So, at the beginning of the year Google introduced a new exam to their list of Google partners ...
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Data Feeds And Google Shopping: Are you doing everything you can?

You Need To Be On Google Shopping Hands up if your business is currently on Google Shopping? Now, ...
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Keyword Level Impression Share: Cutting a Larger Slice of The Impression Share Pie

Google has announced another AdWords update in the form of Impression Share data at the keyword level. So ...
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Amazon Product Ads | The 5/6 Ws that you should know

A recent edition to the PPC arsenal comes in the form of Amazon Product Ads (APA) and we’re ...
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PPC replaced by robots:could automation force account managers out of a job?

How competitive could a robot be? (Image Credit: Business Insider) in short, no. Or at least, not good ...
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Simple ad copy testing: 6 steps with AdWords labels

labels (sheep variety) How do you run your ad copy tests for small accounts? We'd be interested in ...
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