Search Results: Attacat

5 reasons why you absolutely must be collecting email addresses

Collecting email addresses, and more importantly segmenting email addresses, should in all likelihood be one of your primary goals as a business operator. But “Why?” you ask, “Why must I spend all this time sorting email addresses when, as a human, I am naturally lazy?” 1. They’re already your customers You could have thousands of customers, […]

Data Feeds And Google Shopping: Are you doing everything you can?

Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.

Conversations with Content Part 1: Insights from NMBrek “Creating Engaging Content”

After a visit to Fat Buzz’s New Media Breakfast and listening to Gordon White talk all things content and engagement, we’ve put together a few of our brainwaves. This is the first in a series of blog posts so stay tuned for more.

The Consumer Journey & 5 Stages of Online Travel: ASSC Conference

Attacat Christie’s notes from Satyan Joshi’s (Industry Manager at Google UK) talk at the ASSC’s conference on 5th November on the online travel consumer.

C’mon Don’t Be Pin-Shy: 5 Good Reasons Your Business Should Be Pinning Now

In the run up to the Christmas e-commerce madness Attacat Lara gives you five reasons why your business should be taking notice of Pinterest right now.

Why I Dig Clean HTML: And Why I Think It Benefits SEO

When we think of SEO we more often than not think of content, keywords and rankings. We don’t often think about HTML and code; here’s why you’re being silly not to think about it.

What’s Google Hummingbird? And should I care?

RUN FOR THE HILLS PEOPLE! Google has changed its algorithm in what’s been called the biggest update to its search procedures in more than a decade. Attacat Joel explains…

Entrepreneurial Marketing: My personal search for a phrase that sums up how I see marketing today

The short version Most will know that marketing has changed significantly over the past ten or so years but even many marketing experts struggle to put their finger on exactly what underpins what they do. My own soul searching has led me to sum up marketing today as being about “improving or extending an organisation’s […]

Turing Festival Review #turingfest

This weekend saw the brilliant Turing Festival in Edinburgh; it was full of insight, great speakers, fascinating attendees and of course some free beer.

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