Search Results: Attacat
Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.
What to expect at this June’s New Media Breakfast.
Warning: geeky technical post!
Google tag manager is the tool from Google that enables tracking tags to be easily (?) set, audited, modified and updated with lessened need for time-consuming web developer input. It’s a great idea that will enable clients and online marketing agencies to have much more flexibility in the updating of their website tracking and advertising.
Last Friday night I found myself at the Bonham Hotel nibbling finger sandwiches and chatting with a mix of Edinburgh professionals. Networking event, you ask? Not exactly.
A recent edition to the PPC arsenal comes in the form of Amazon Product Ads (APA) and we’re quite excited about it, but there’s still quite a few people who aren’t exactly sure what it is so here’s a run down of the basics.
Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information act in Scotland?
“What the flip does that have to do with online marketing?” you may ask…
Since the launch of labels in the AdWords interface it can make running and reviewing simple ad copy tests much, much easier.
This is especially true if you’re running an ad copy test across multiple ad groups at once, and, though this can make it a bit more difficult to evaluate, for a lot of small accounts it’s the only way to quickly progress.
