Search Results: Attacat
August in Edinburgh means one thing for many people – yes, festivals! There’s the International Film Festival, The Book Festival, The Art Festival and of course, The Fringe…but there is another festival running for 3 days, and that is not to be missed in Edinburgh this August – The Turing Festival. Named in honour of […]
The UK is going mad for online discounts – the BBC programme The Apprentice aired on 23 May, where contestants had to source deals for such a business, highlighted this.
- From July to December in 2011 Britain spent £3 billion through daily deal websites such as Groupon.
- Voucher sites have taken over sitting at 37.4 million UK internet visits in December 2011, up 28% in a year.
- LivingSocial claims that its voucher sales have almost doubled when compared the previous year.
With the information that a hotel in Ireland made over $1 million in 24 hours on Facebook offers it’s a tempting deal for businesses…
You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.
Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?
Google Panda
For on-page factors and usability.
Google Penguin
Equivalent filter targeting offsite factors and links.
If you’ve been managing an AdWords account this week you’ll probably have noticed a pop-up notification about changes to the way AdWords uses Phrase and Exact match: plurals and misspellings will now be included by default. So what does this mean, and when should you use it?
The advice was flowing at the LinkLove London conference, and if you haven’t the time to read all my summary posts then the following are the must-read tips and tools talked about at the linkbuilding conference.
(Notes from the) Presenter: Will Reynolds from seerinteractive.com “We need to stop begging”, says Will, “And stop looking so pathetic”. Target the ‘big shots’ – the people you want to be connected to you, the influentual guys. And these guys, unfortunately, don’t follow you. You need to start getting their attention, start a relationship. target acquired […]
(Notes from the) Presenter: Rand Fishkin from SEOmoz Rand did his usual and gave a very compelling talk about the value of great content, no matter what industry or niche you are in. Much of Google’s linking algorithm is based on links and their interpretation as a ‘vote’ for that site. But links were never […]
Notes from Will Critchlow’s presentation at Distilled’s Link Building conference in London, 30th March 2012. . Will Critchlow from distilled.com Why isn’t my linkbuilding working? Ask “why?” three of four times. There are usually three mains problems: You’re not doing anything You’re not doing enough / you’re not doing the right things You’re not acknowledging […]
(Notes from ) Tom Anthony from distilled.com Back in the day, the problem of information retrival and search hadn’t been solved. Then, in 1997, Google discovers links and changes the game. But links very quickly began to be gamed. Now Google have to ‘pre-filter’ links; they’re not all considered equal anymore. The belief in the […]
