Insight into PPC from both sides of the coin. The small business perception of PPC and the reality of what a knowledgeable PPC team can offer.
The latest series in my Quick Fire Reading List has got a heavy PPC feel to it and you know what, you’re gonna love it.
Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.
Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.
In the wake of Twitter’s IPO earlier this month, Twitter has finally launched their self service tool for smaller advertisers. Up until now, most advertisers had been asked to commit in the region of £15k just to run a test on the social network’s ad platform – now they can do it with change from a fiver. So here’s a quick guide on what you can do, why you should do it and how to get started.
Worried about your cost per click? Unless a dramatic change has happened overnight, Stop! CPC shouldn’t be used as an indicator of success.
Let’s say you have a tank. How would or could you advertise it on Google AdWords?
I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.
Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.
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