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The Attacat BrainArchive for the ‘ PPC ’ Category

Pay per click is a tried and proven paid advertising medium. We manage PPC for a large amount of our clients through a variety of platforms such as Facebook, Google Adwords, Microsoft adCenter and LinkedIn. You’ll find a variety of posts that cover PPC tips, search engine marketing and industry news.

Video Landing Pages: The impact of using video

I’m definitely not the first to write about the impact of using video on your landing page, and I won’t be the last. However I’m hoping that you can find something of interest from my experiences and at worst pass some time…I’ve set the bar too high haven’t I? So, what makes a good video on your site?

hannah clock

PPC Training: What would you do if you only had one hour to spend on AdWords?

So, every now and then you manage to find a spare hour to take a look at your much neglected AdWords account. The question though is what should you actually do with that hour to get the best return on your time? Another training course from Attacat – this one focuses on PPC.

Amazon Product Ads | The 5/6 Ws that you should know

A recent edition to the PPC arsenal comes in the form of Amazon Product Ads (APA) and we’re quite excited about it, but there’s still quite a few people who aren’t exactly sure what it is so here’s a run down of the basics.

headmassagers

creating your Google Product feed: a quick overview

As Google Shopping moves to a paid platform, it’s more important than ever to invest time in developing the best product feed you can in order to stay competitive and to ensure your ad spend is driving as much return as possible. We blogged about this a couple years ago but it’s about time for an update!

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My very first PPC Glossary – Chapter 1: Google AdWords

Can’t tell your CTR from your CPC? Not sure why AdWords wants you to know how many people your ad has “impressed”? Come this way!

Wish List

Attacat’s PPC Christmas list:

Yesterday I read an interesting article from SEW entitled ‘AdWords Christmas List: 6 New Features Google Should Add in 2013’ that tapped into some underlying issues I’ve had over the years. So if Santa is indeed reading this post (hi) I would like him/her to also consider some additional/complimentary points…please?!

Facebook Sponsored Search

Facebook sponsored results: a reminder of your campaign goals

Facebook launched Sponsored Results Search ads, giving advertisers the opportunity for their app or page to appear in the search results when a user searches for something similar. We were surprised to find that actually far from being a poor supplement to standard Facebook advertising, it actually performed better at driving app installs than the standard ads.

The changing face of Google SERPS – Google’s redesign

Google has recently announced it will shortly be rolling out a redesign of its search result page.

PPC replaced by robots:could automation force account managers out of a job?

Between automated rules, conversion optimiser, product listing ads, ad rotation settings and now dynamic search ads, some PPC account managers could be forgiven for fearing all this automation threatens to leave them redundant in their job. Some could also be forgiven for championing the belief that this was always Google’s intention – to claim back that 10-20% of the client’s PPC budget that goes to agencies instead of on more clicks.

adwords labels come in number 0187123, your time is up!

Simple ad copy testing: 6 steps with AdWords labels

Since the launch of labels in the AdWords interface it can make running and reviewing simple ad copy tests much, much easier.

This is especially true if you’re running an ad copy test across multiple ad groups at once, and, though this can make it a bit more difficult to evaluate, for a lot of small accounts it’s the only way to quickly progress.


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