Latest thoughts in: PPC

Attacat Rasmus

AdWords pushing further into mobile territory

You can’t escape from mobile these days, and Google is well aware of this – so aware that they’re continuously introducing paid search features specifically aimed at mobile traffic. As we keep hearing that mobile traffic is surpassing desktop on more and more platforms, AdWords has introduced a new campaign type aimed specifically towards driving […]

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Attacat Andrew

Google Shopping Exam: Tips On How To Pass First Time

So, at the beginning of the year Google introduced a new exam to their list of Google partners certifications; the Google Shopping exam. Google state that it covers the basic and advanced concepts of shopping advertising, including the creation of Merchant Center accounts, product data and campaigns. Having recently sat and passed the exam, the […]

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Attacat Andrew

Google Adwords Updates: What You Need to Know About This Month

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