Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.
Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.
In the wake of Twitter’s IPO earlier this month, Twitter has finally launched their self service tool for smaller advertisers. Up until now, most advertisers had been asked to commit in the region of £15k just to run a test on the social network’s ad platform – now they can do it with change from a fiver. So here’s a quick guide on what you can do, why you should do it and how to get started.
Worried about your cost per click? Unless a dramatic change has happened overnight, Stop! CPC shouldn’t be used as an indicator of success.
Let’s say you have a tank. How would or could you advertise it on Google AdWords?
I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.
Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.
Over the past decade Google’s business model has been one of culture cultivation followed by taxation – where a product is provided free of charge to allow a culture of use to develop, and when it reaches critical mass it is upgraded with a paid for version. After ten years we are now witnessing Google’s transition from a seemingly ad-supported free service, to it’s real form of an advertising platform with a few non-commercial results to maintain a rounded service.
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