Latest thoughts in: PPC


Twitter Ads For SMBs: Take Flight With These Great Tips

In the wake of Twitter’s IPO earlier this month, Twitter has finally launched their self service tool for smaller advertisers. Up until now, most advertisers had been asked to commit in the region of £15k just to run a test on the social network’s ad platform – now they can do it with change from a fiver. So here’s a quick guide on what you can do, why you should do it and how to get started.

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Embracing Cost Per Click: And Why You Shouldn’t Worry So Much About It

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Keyword Level Impression Share: Cutting a Larger Slice of The Impression Share Pie

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