In the wake of Twitter’s IPO earlier this month, Twitter has finally launched their self service tool for smaller advertisers. Up until now, most advertisers had been asked to commit in the region of £15k just to run a test on the social network’s ad platform – now they can do it with change from a fiver. So here’s a quick guide on what you can do, why you should do it and how to get started.
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Rolling out over the next few weeks, ecommerce advertisers on Google will be able to select their target Return On Ad Spend and leave the bidding up to Google. This is to Ecommerce sites what CPA bidding is to Lead-gen - and we couldn't be happier!
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