Over the past decade Google's business model has been one of culture cultivation followed by taxation - where a product is provided free of charge to allow a culture of use to develop, and when it reaches critical mass it is upgraded with a paid for version. After ten years we are now witnessing Google's transition from a seemingly ad-supported free service, to it's real form of an advertising platform with a few non-commercial results to maintain a rounded service.
Latest thoughts in: PPC
A whistle-stop tour round some of the exciting features a brick and mortar store can use to increase footfall, including Location targeting, mobile ads, sitelinks, social extensions, location extensions, hyperlocal business ads, call extensions, offer extensions, time of day/ day of week bid adjustments and weather based ad and bid adjustments.
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