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The Attacat BrainArchive for the ‘ PPC ’ Category

Pay per click is a tried and proven paid advertising medium. We manage PPC for a large amount of our clients through a variety of platforms such as Facebook, Google Adwords, Microsoft adCenter and LinkedIn. You’ll find a variety of posts that cover PPC tips, search engine marketing and industry news.

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Impression share metrics at ad group level

Possibly the most exciting PPC news in months? Well, exciting for me anyway – Google has announced that from the end of January the Impression Share metrics will now be available at Ad Group level. One of the key elements of Adword’s success is Google’s balancing of available data – giving just enough data while keeping a lot of the insight hidden, pushing advertisers to work hard at trial and error and rewarding those who invest. Being able to identify ad impression we’ve lost out on at ad group level will help us hone in on the areas with poor relevance easier.

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1 year ago

attacat brain

PPC Round-up – November 2011

MSN Adcenter Improves Keyword Filtering
Adobe Ads Feather to It’s Internet Marketing Bow
Facebook’s Targeting Targeted by European Commission
Extend Your Ads +1s to your Site
Infographic: How the Adwords Auction Works

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1 year ago

Royal Mile Recording Experiences Edinburgh

New Website Launch – Royal Mile Recording Experiences

Attacat launch new website for Edinburgh-based Royal Mile Recording Experiences.

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1 year ago

Local Roundup – October 2011

major ranking drops – Places gets an algorithm update!
ultimate list of local citation sites
users automatically updating your Google Places
Adwords location makeover
justice for Places manipulation – if you threaten Google with legal action

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1 year ago

PPC Roundup – October 2011

Another 31 days and another 31 days of game-changing, world-revolutionising, riot-causing updates from the guys that brought us Google Buzz.


Keyword relevance and landing page quality becomes more important for Google Adwords
Google +1s arrive on display ads
Bid-per-Call (rather than Bid-per-Click) introduced to Adwords
Google Adwords Express launched for small local businesses in the UK
Mobile ads now in apps

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1 year ago

九月份关键词云图

“not provided” : the new organic keyword in Google Analytics

“not provided” – could this be your biggest organic referring keyword soon? Google have moved the goal posts again – time for us to find a way around these changes…

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1 year ago

Copywriting Inspiration from Big Issue Sellers

Big Issue Vendor
There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this one [...]

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1 year ago

Your PPC Account: Why You’re Not in Control


WARNING: This is a controversial post… so enjoy it.
Pay-per-click advertising is often thought of as a numbers game, and in fact it’s rarely thought of as advertising. But it’s the same old-fashioned advertising we’ve always had, just with a little more sophisticated reporting. However, this reporting is a double-edged sword and [...]

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1 year ago

LINK: New ad type tests seen in Adwords

Google are always testing new ways of displaying ads to “improve user experience” (or make more money), and Search Engine Watch have spied a few new ones in the wild.

LINK: 3 New Adwords Tests.

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1 year ago

attacat brain

PPC Roundup – August 2011

Study: Search ads drive 89% incremental traffic
MSN adCenter Desktop upgraded
Adwords Editor upgraded too
Facebook allows users to hide all ads from individual advertisers
Facebook launches ad targeting by topic

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1 year ago

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