Rolling out over the next few weeks, ecommerce advertisers on Google will be able to select their target Return On Ad Spend and leave the bidding up to Google. This is to Ecommerce sites what CPA bidding is to Lead-gen - and we couldn't be happier!
Latest thoughts in: PPC
Worried about your cost per click? Unless a dramatic change has happened overnight, Stop! CPC shouldn't be used as an indicator of success.
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