Thinking of setting up an AdWords account?! Well check out our top 5 AdWords mistakes to avoid and you won’t regret it… gulp.
Google AdWords Ad Auctions Insights lets users run a report (only for individual keywords at the moment) and view half a dozen metrics against other advertisers. These include impression share, verge position, overlap rate, position above rate and top of page percentage.
Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.
If you’ve been managing an AdWords account this week you’ll probably have noticed a pop-up notification about changes to the way AdWords uses Phrase and Exact match: plurals and misspellings will now be included by default. So what does this mean, and when should you use it?
Facebook is testing a new targeting option to reach users ‘more likely’ to complete a certain action. In essence, it allows advertisers to target conversions, rather than users. But these actions are only a measurement of success, and shouldn’t be confused with the actual purpose of the campaign.
On this momentous occasion, the European launch of Bioware’s latest instalment in the Mass Effect trilogy, we were disappointed to see an opportunity for promotion so wasted. In fact, we almost didn’t even notice the ad, as Mass Effect 2 has been out for 2 years now.
The Attacat Team could take your
web presence forward