posts on the Attacat Brain

New Media Breakfast – All things pay per click

Attacats Tim and Andrew were recently asked to go and speak at the New Media Breakfast in Edinburgh ...
Read More >

Google Ad extensions – Why they matter and how to use them

Search engine marketing in all of its shapes is really all about space. How do you appear in ...
Read More >

Dynamic Search Ads: What they are & how to use them

AdWords dynamic search ads (DSAs) have been around for a while now, but I still get the impression ...
Read More >

Google Shopping Exam: Tips On How To Pass First Time

So, at the beginning of the year Google introduced a new exam to their list of Google partners ...
Read More >

Data Feeds And Google Shopping: Are you doing everything you can?

You Need To Be On Google Shopping Hands up if your business is currently on Google Shopping? Now, ...
Read More >

Keyword Level Impression Share: Cutting a Larger Slice of The Impression Share Pie

Google has announced another AdWords update in the form of Impression Share data at the keyword level. So ...
Read More >

Amazon Product Ads | The 5/6 Ws that you should know

A recent edition to the PPC arsenal comes in the form of Amazon Product Ads (APA) and we’re ...
Read More >

PPC replaced by robots:could automation force account managers out of a job?

How competitive could a robot be? (Image Credit: Business Insider) in short, no. Or at least, not good ...
Read More >

Simple ad copy testing: 6 steps with AdWords labels

labels (sheep variety) How do you run your ad copy tests for small accounts? We'd be interested in ...
Read More >

Want to hear more from Attacat?

Sign up to our newsletter and receive our latest articles