SEO | Attacat of Edinburgh
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The Attacat BrainArchive for the ‘ SEO ’ Category

Search Engine Optimisation is all about natural or organic ranking, so non-paid advertising. We usually explain it as the listings on the left hand side of your search results page! Our dedicated SEO team work to ensure your business gains long lasting rankings within various search engines as Google, Yahoo and Bing. Expect posts about the latest algorithm updates, SEO conferences, strategies, analytics and industry insights.

BrightonSEO 2015

The Attacat’s are making their way through the sessions at BrightonSEO 2015. Check out what we’ve been (kinda) learning. Please forgive us for the roughness, we’re live blogging!

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Are You Native to Native Advertising?

‘Native advertising’ is shaping up to be the next buzzword in 2015, but are you native to native advertising?
What is native advertising?
Native advertising has been a source of controversy over the past couple of years. Some marketers think it’s cheeky, some think it’s deceptive, others think it’s pure genius. But what is it? Native marketing, according […]

Brighton-SEO-2012

Brighton SEO 2015: Preparing to go Live

Joel and I are heading to Brighton SEO on Friday 10 April to get our yearly fill of awesome geeky seo-ness. It’s quite the trip for us up in Edinburgh; a 4am start, various planes and trains and the likelihood of missing the ‘after-party’ to catch a flight […]

Gamification skecth

Games and Gamification for Marketing: Event roundup and why it’s interesting

In mid-January I attended a Creative Edinburgh/IPA event on the subject of games and gamification in marketing.
The most insightful question of the evening in my opinion came from Andrew Burnett and was along the lines of:
Are we putting too much emphasis on games, […]

Google-Partner

10 insights and musings from Google Partners Accelerate 2014 #gpaccelerate

I’m just back from a couple of inspiring and educational days with Google in Dublin. This was a very international event for Google Partner agencies from as far afield as Russia and South Africa.

 
 
 
 
 
Here’s some of the key insights and thoughts that the […]

searchlove2014

#SearchLove day 2 – a pedant’s review

The hall is still too hot, but it’s been another good day of presentations with a slightly slower overall pace. Here’s the day one Search Love review if you missed it.
Excuses: Please excuse the lack of checking these posts (they’re posted on the day) and my lack of en-dashes today and yesterday; […]

search love london 2015 review summary

#Searchlove day 1: A pedant’s review


Phew; a packed schedule and a very warm presentation room for SearchLove today. Some great speakers and some surprisingly good food, but 9am till 6pm of presentations does require sustenance and sugar to get you through…
The repeated messages were: delight your users, use data to understand your market, and […]

sumo

Charlie’s Quick Fire Reading List #7: Joel’s Man Crush & SEO in the Future

The 7th series of my Quick Fire Reading List focuses largely on content marketing and it’s integration into the world of SEO, with a few other bits and bobs thrown in there for good will.

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Podcast: Digital Marketing in 2014

Our MD, Tim Barlow, was lucky enough to be asked by Gordon at FatBuzz to join him to have a discussion about how SEO has evolved and what you need to focus on in 2014.

The podcast discusses:

Why we believe that SEO is an outcome rather than a strategy
Why unfortunately some sites just […]

rugby store 15 percent off

rugbystore.co.uk celebrating 15 years of being online

We would like to wish long-time client rugbystore.co.uk a very happy 15th birthday (and a massive thanks for working with us for the last 8 of those!).

 (and they are celebrating with a 15% off sale this weekend)
Jon and I were […]


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