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The Attacat BrainPosts Tagged ‘ Email Marketing ’

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Month in Numbers: March 2014

We’re officially a quarter of the way through the year and inching closer and closer to summer, woohoo! Whether that’s an exciting or scary thought, at least one thing remains the same, our March Month In Number’s are coming at ya.

fathers-day

The “junk mail” bar is about to be raised and Apple is treading dangerously?

Earlier in the week I received the latest sales email from Apple.  The theme? “Fathers day is coming up – make his day with an iPad”.  Something felt rather familiar about it.
Ah yes, I’d seen the same email on mother’s day too. And it was just as uninspiring then.
And the difference is?
version 1

Email Marketing Gold Award

Email marketing roundup – November 2011

There is no way I could write a round up of email marketing news for November and not include something about the Marketing Sherpa email awards. In case you haven’t heard, we managed to nab ourselves a gold medal for Best Personalisation/Segmentation Strategy for

Email Marketing Presentation:Kiril and David to present at the New Media Breakfast #nmbrek

Continuing the tradition of the @attacats presenting at the ever popular New Media Breakfasts, I am pleased to say that @attacat_kiril and @attacat_david will be presenting in Glasgow on the 25th of November and in Edinburgh on the 12th January.
You can book now for Glasgow. [...]

First Impressions

Email marketing roundup – October 2011

Its been another busy month in the world of email marketing. Looking back a few years many people were considering email to be a declining channel, it’s nice to see how wrong they were! Just this week Pizza Hut, the saviour of many a hungry lunchtime, have announced the launch of a [...]

@ or at sign made of puzzle pieces on white background

webinar email marketing – volunteers required!

It’s now less than two weeks until our email marketing webinar and in the interest of audience participation we need your assistance!
Get a free audit of your email campaign worth £675
We are looking for several volunteers to send us their most recent marketing email that we can talk [...]

Attacat Month in Numbers

Month In Numbers – September 2011

The Attacat Month in Numbers – September 2011

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Webinar: Facebook for Business

The video for the September Attacat webinar is now online. If you missed it you can catch up with the tips and advice given Tim and Gordon White of fatBuzz for using Facebook for business. As promised we have answered some the questions that we didn’t have time for during the broadcast. Thanks to [...]

Synthesizer Filter Module B&W

How often should we send our emails?

This is exactly the question we hear a billion times every time somebody enquires about our email optimisation service. And the answer is always the same: no idea, just test it.

But unfortunately, for some really strange reason, that’s the point the conversation often ends. Testing sounds extremely complicated when in reality email tests are perhaps the easiest to implement, and the return you would normally get makes not just the initial test but any future tests cost effective. So today I will try to give you a detailed breakdown of email frequency tests, and eliminate any excuses from your vocabulary.

Popular email clients June 2011 from Campaign Monitor

Email Marketing Roundup – July 2011

 
Metrics
First up, New Media Marketing this month published a summary report of 2011 email marketing metrics. There are some interesting numbers in here with the happy headline being that they have found nothing to suggest that email is anything other than the most efficient and cost effective [...]


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