There is no way I could write a round up of email marketing news for November and not include something about the Marketing Sherpa email awards. In case you haven’t heard, we managed to nab ourselves a gold medal for Best Personalisation/Segmentation Strategy for
Continuing the tradition of the @attacats presenting at the ever popular New Media Breakfasts, I am pleased to say that @attacat_kiril and @attacat_david will be presenting in Glasgow on the 25th of November and in Edinburgh on the 12th January.
You can book now for Glasgow. [...]
Its been another busy month in the world of email marketing. Looking back a few years many people were considering email to be a declining channel, it’s nice to see how wrong they were! Just this week Pizza Hut, the saviour of many a hungry lunchtime, have announced the launch of a [...]
It’s now less than two weeks until our email marketing webinar and in the interest of audience participation we need your assistance!
Get a free audit of your email campaign worth £675
We are looking for several volunteers to send us their most recent marketing email that we can talk [...]
The Attacat Month in Numbers – September 2011
The video for the September Attacat webinar is now online. If you missed it you can catch up with the tips and advice given Tim and Gordon White of fatBuzz for using Facebook for business. As promised we have answered some the questions that we didn’t have time for during the broadcast. Thanks to [...]
This is exactly the question we hear a billion times every time somebody enquires about our email optimisation service. And the answer is always the same: no idea, just test it.
But unfortunately, for some really strange reason, that’s the point the conversation often ends. Testing sounds extremely complicated when in reality email tests are perhaps the easiest to implement, and the return you would normally get makes not just the initial test but any future tests cost effective. So today I will try to give you a detailed breakdown of email frequency tests, and eliminate any excuses from your vocabulary.
Metrics
First up, New Media Marketing this month published a summary report of 2011 email marketing metrics. There are some interesting numbers in here with the happy headline being that they have found nothing to suggest that email is anything other than the most efficient and cost effective [...]
The majority of email guides and strategy lists are solely dedicated to optimising copy, layout and the offer display in your actual email template, however I think there is a gap in the information available on list segmentation and creating campaigns targeted specifically to those lists. So here’s some tips and a real-life case study:
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