Newsletter – November 2021

Richard Taylor / Attacat, / 2nd November 2021

Another New Face at Attacat

Say hi to Carina, our new Inbound Marketing Manager. And if you want to know a bit more about her and what she did before joining the team, watch the video below.

Carina Interview October 2021 from Attacat Internet Marketing on Vimeo.

…And Still Recruiting

We’re not done yet. We are still looking for people to fill the following roles:

HubSpot Solutions Architect to help solve complex challenges and as a key role as part of the digital transformation team
Technical Implementation Specialist to bolster the transformation team
Inbound Marketing Manager to join Hannah, Jenny and Carina

And generally we are on the lookout for anyone with experience of (and a passion for) HubSpot.

For more information on any of the above please visit https://www.attacat.co.uk/jobs

Growing Together – Client News

It’s been a busy month for our clients with some of them exploiting the latest features launched by HubSpot in October at Inbound 21. More about that later. As a Platinum Partner, Attacat has had access to some of the new functionality ahead of the launch and have already worked with our clients where there has been a benefit to their business.

London Grid for Learning Trust (LGFL) is a charitable trust whose mission is the advancement of education. Digital transformation is very much part of that mission. Working with LGFL, we’ve recently introduced both the new Operations Hub and CMS Hub into their HubSpot suite.

Operations Hub allows for greater flexibility to automate business processes and easier integration with other industry standard platforms. Using CMS Hub LGFL now has a savings calculator available in the customer portal and on their main website that uses HubSpot CRM data to present real time savings for existing customers and acts as a lead generation tool for new customers identifying their prospective savings.

Digital Transformation – Technology News

HubSpot Inbound 21

As mentioned, HubSpot launch significant new features every year in October at their Inbound show. This year on October 12, they announced the following new features which we think many of our clients will find interesting and potentially useful for their businesses.

Customer Portals allows a business to personalise the service experience for their customers. Knowledge base content and ticketing conversations will be at an individual level for customers. Customer portals are also easy to set up without the need for developer resources.

Customer Feedback Surveys makes sure that customers can be heard and valued on every step of their journey. The software allows for a choice of pre-built options such as Net Promoter Score (NPS), Customer Effect Score (CES) and customer satisfaction (CSAT).

HubSpot has created a Sandbox platform which allows for a testing environment and mirrors the live account. Businesses will be able to sync their live account with their sandbox and experiment with any integrations before going live.

Coming soon is a new Payment Gateway which will deliver the buyer’s experience inside the CRM. We’ll keep you posted as to when this will be available in the UK.

If you’d like to discuss any of these new features then please get in touch at grow@attacat.co.uk

Our New Home!

Attacat has moved. We’re now just off McDonald Road in The Stack. You can’t miss it. Just look for the old brick chimney stack. The current COVID restrictions has meant that we can’t fully utilise it with everyone just yet, but we hope to be able to welcome you to our new offices soon.

In the meantime, here’s a quick tour.

The Stack from Attacat Internet Marketing on Vimeo.

If you need any help in doing "digital" better don't hesitate to contact us.

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