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Keyword Level Impression Share: Cutting a Larger Slice of The Impression Share Pie

Google has announced another AdWords update in the form of Impression Share data at the keyword level. So ...
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How to transform your marketing using ‘Free’: #nmbrek June

  This month’s new breakfast, as ever in association with Fatbuzz and WeDo is on the topic of ...
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Google Tag Manager

[symple_box color="red" text_align="left" width="100%" float="none"]Warning: geeky technical post![/symple_box]   Google tag manager is the tool from Google that ...
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Impact48: Making a difference for one charity in 48 hours

Last Friday night I found myself at the Bonham Hotel nibbling finger sandwiches and chatting with a mix ...
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Amazon Product Ads | The 5/6 Ws that you should know

A recent edition to the PPC arsenal comes in the form of Amazon Product Ads (APA) and we’re ...
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PPC replaced by robots:could automation force account managers out of a job?

How competitive could a robot be? (Image Credit: Business Insider) in short, no. Or at least, not good ...
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Google’s next Penguin update will be noticeable

Matt Cutts has provided some more details on the next Google ranking algorithm update to Penguin through the ...
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Freedom of Information: part of the marketing professional’s tool kit

Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information ...
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Simple ad copy testing: 6 steps with AdWords labels

labels (sheep variety) How do you run your ad copy tests for small accounts? We'd be interested in ...
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