Search Results: Attacat
(Notes from the) Presenter: Jane Copeland from Ayima.com If you think like a normal linkbuilder you’ll only get the same links others do, and you’ll miss out on the super-high-value “golden links”. Sometimes ‘bending’ the normal marketing rules can work. Jane mentioned Michael Winner and his decision to pay the fine for driving in bus lanes, […]
(Notes from the real London 2012 event: ) Presenter: Branko Rihtman from rankabove.com and seo-scientist.com Branko is a bit of a scientist (SCIENCE! – love it) and likes playing around with bacteria, and talks about how science has a place in SEO. Scientific principles and the scientific method are always important, and especially in investigating how social media […]
Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!
Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.
Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.
We’re always interested in the use of language and text in call to action buttons so I’ve had a look at some medium, large and some huge ecommerce sites to see what is currently popular. What is immediately obvious is that at almost every retailer I looked at, in almost every case the calls began […]
Continuing the tradition of the presenting at the ever popular , I am pleased to say that and will be presenting in Glasgow on the 25th of November and in Edinburgh on the 12th January. You can book now for Glasgow. Edinburgh tickets will be on sale soon (sales are designed to simply cover costs […]
On Thursday 22 September, Google are going to enforce their new Product Search data feed specifications. They have been blogging about the new requirements for a few months now, as they plan to improve the shopping experience for users. Having read many different versions of their requirements, I’ve found this table and these details to be most helpful. Looking over the required attributes, here’s my advice for meeting them with a few optimisation tips thrown in.
Pagination is a tricky issue in SEO, and there are many competing ‘recommended solutions’ out there. Google have now helped to clear the somewhat muddy waters with the consideration of “rel=next” and “rel=prev” link tags, and this post summarises the main approaches to pagination for SEO.
Self promotion is very uncomfortable however you look at it, but equally it’s nice to bathe in a glowing feeling sometimes too, especially after a hiccup. There’s no show without Punch Gordon White and I have been presenting a good number of the monthly recently. (Too many probably as it has been 3 out of […]
I’m just working with @gordonwhite on finalising our presentation for tomorrow morning’s Glasgow New Media Breakfast (repeats in Edinburgh on Thursday 15th September). The topic is “Content is King” of which the core content is “35 versatile content ideas to power up your business’ social media”. We are also showcasing a couple of tools . One of […]
