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The Attacat BrainRecent Brain Waves

AdWords Advertiser spend level breakdown

Paid Search Spend: Less than 2000 advertisers spend more $10,000/month?

The biggest Google AdWords spenders have been revealed by Ad Age in what makes very interesting reading.
AT&T spent an average of $270,000 a day throughout June (largely on promoting the iPhone4).


Image source: What Big Brands Are Spending on Google – Advertising Age
One surprise that jumped out at me was [...]

Confidential Waste

Bank of Scotland Fireworks: Want the Best View in Edinburgh?

Last night I had the privilege of viewing the world famous Edinburgh Festival Fireworks from the 5th floor on the corner of Castle & Princes Street thanks to our lawyers, MBM Commercial. The fireworks are always impressive but from here, they are something else.

Being in the company of lawyers didn’t prevent me from [...]

punctuation

LINK: The final word on PPC punctuation. Period.

There was I, thinking of writing a lovely interesting piece on punctuation in paid-search keywords after coming up against a few tricky special characters, only to stumble upon this rather tidy little summary by the Search Agents<.

The Final Word on Punctuation. Period. | The Search Agents

Link: SEO in Pictures (infographic)

Not a brand new link but a lovely SEO infographic here.  This was produced by Datadial – very useful overview to show to clients and as always the visual beats the lengthy email or phone discussions! I particularly like the SEO tactics matrix.
Datadial: SEO In Pictures – Our SEO Infographic

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2 new jobs with Attacat Internet Marketing

2 Job Vacancies: (entry level) Internet Marketing Account Executive & (experienced) Internet Marketing Account Manager. Apply within!

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3 Minor Internet Marketing Tremors

Occasionally there are tectonic shifts in Internet Marketing (like the arrival of a Twitter or Google or GoTo).
In between, we get a continuous onslaught of minor shifts in the landscape. Here’s three that have happened in the last ten days or so.
Facebook Places
The “check-in” concept pioneered by the likes of Foursquare, has come [...]

You nibble my back, I'll nibble yours

Just Ask: A Way to Get Blog Comments

A cynics view maybe, but there’s more than a grain of truth in this old quote:
Blogging: never has so much been said by so many to so few.
One way people will gauge if your blog is one of the exceptions, is if your posts get comments. But getting people to comment is easier said [...]

No Recent Brain Waves

Blogging: The Art of Maintaining Momentum

I’m back from a few days off and….Shock horror, look what’s happened!

Quel Désastre! Nobody has added anything to the brain for a whole week!

Attacat RSS button

RSS: Now you know

I remember a year or two ago trying to flounder my way through a public explanation of RSS feeds and their relevance to businesses.  I could feel the audience switch off almost instantly as I flapped about trying to come up with appropriate metaphors.
If only I had discovered this little video created by Common Craft. [...]

New Media Breakfast

New Media Breakfast: Using social media for sales (specifically!)


Yes Social Media can be used for marketing etc, but how about as a tool for actually delivering sales? This was the focus of Gordon Mackintyre-Kemp’s presentation at this morning’s New Media Breakfast in Edinburgh.
Gordon (from Intelligise) kicked off with a number of questions on attitudes to [...]


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I share what Attacat are thinking about. It might be a question, a "how to", opinion or just a link. It's usually internet marketing related.

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