Information about the author markup concept from Hannah
Click through rates on the first page of Google eh? Looking for a definitive answer – you’ve come to the wrong place! The results are in: survey says – we’re not quite sure…
If you’re looking for the All in One Webmaster plugin for WordPress and can’t find it – you’ve come to the right place. Having previously recommended the All in One Webmaster for all WordPress sites, I’ve now realised that this has disappeared for some reason. There are rumours that the developer added a [...]
Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.
It’s time for another SEO infographic and ‘link of appreciation’. This one comes from Cognitive SEO and it nicely explains some of the secrets behind Google’s ‘Panda’ update.
I’ve been with Attacat for only four weeks and the update was among many topics being often mentioned in Attacats’ conversations.
While being a newbie and not having much [...]
From my point of view at an SEO desk, the big things that have happened this month have been changes and updates to the tools we all love – Yahoo Site Explorer, Open Site Explorer, Bing Webmaster Tools & Google Webmaster Tools.
Here’s my recap on what’s been important in Local Search this month:
Google overhauls Places pages
10 top tips for local optimisation
Bing Business Portal (BBP) image control
New Android local functionality
Timeline for listing a new business
There can be no doubt that search engines are not just a commercial tool any more. It became the optimal starting point for any information research, especially in countries with no freedom of speech and an entirely corrupted media, search engines would be the last reliable resort of finding trustworthy information.
In the business world, tactics have focused on optimising “the right pages” in order to outrank the pages with harmful information (think about brand search queries where “Company X is a scam” is on the first page of results). This is already so common that arguing about the ethics is useless. When millions of dollars are spent on building the brand equity, any method becomes ethical by default. A few thousand dollars for an SEO company is a very cost effective method considering the potential harm bad reviews can cause the company’s bottom line.
However, when a government company is offering taxpayer’s money in order to hide their own mistakes it’s definitely over the top.
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