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The Attacat BrainArchive for the ‘ Top Rated ’ Category

The crème du la crème of Attacat blog posts. Expect a range of posts that cover life changing insights or at the very least, insightful information on all internet marketing topics.

up and running sort of

#attacatmove: The Attacat Attic is Open

We’ve said goodbye to St Stephen Street and are now un-officially in our new home on George Street.  We’re fully up and running with the exception of one PC that didn’t appreciate the cobbles during the move up the hill.   Our new address is:
3rd Floor,
86 George Street,
Edinburgh,
EH2 3BU
Our main phone number [...]

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PPC Roundup – March 2011

What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by

Third floor 86a George Street

George Street Bound:Attacats on the move

After almost doubling in size to 9 full-time staff in under 12 months something had to give, and, as our Stockbridge office was unresponsive to our wishes and prayers to grow another few feet, we had to find somewhere else to stretch out. After 4 months of negotiations (yes really!) we finally reached agreement this morning on a pile of paperwork that would be big enough to fill our current office…

Robert Gordon University Social Seminar : Slides for Students

Last week I went back to visit the university where I studied – the Robert Gordon University in Aberdeen. I was kindly asked by my former lecturer, Tim Conner, to deliver a seminar on social media to his first and second year students. The students, who are on the Media and Corporate [...]

facebook-ads

Bidding and Segmenting with Facebook Ads

Sitting in the shadow of Google as the secondary PPC tool often leaves Facebook neglected and misunderstood as a PPC medium. The active users on search engines are a world apart from the passive audience, and while ad copy strategy is the immediate distinction between the two the management of profile targeting and ‘ad burnout’ isn’t hard if time is invested.

facebook navigation

Custom Facebook pages with iFrames | 8 steps for non-developers

Facebook have more formally announced they’ll be phasing out the use of FBML for custom Facebook pages and switching to the use of iFrames and embedded Facebook apps. “Damn”, you may be thinking, “I only just worked out how to create a landing page with FBML”. Well, don’t be so downhearted; this change should give brands and sites a lot more freedom in what you can now do on your Facebook pages. You’ll need to make an ‘app’, which sounds daunting but is relatively straightforward with the these 8 steps.

Search is Search Paper li Story

A new SEO tactic: Sharing other people’s content

It is the people who create content that have traditionally reaped internet marketing rewards and search engine love.  People who have simply curated or “shared” other people’s content have tended to get less credit (with many notable exceptions, not least Google themselves).
Credit for Sharing
The rise of Twitter, Facebook and their counter parts is changing that. [...]

facebook company page layout

Facebook company pages get a much needed overhaul

Facebook have announced the switchover to a new appearance for company/business pages today – you can access the new layout and functionality in preview now, with full switchover happening on 10 March. It’s certainly a welcome change, offering additional functionality that advertisers and companies have been screaming out for, including the ability to ‘become’ a business page.

Google logo

Adwords and Facebook ads: Go tweak crazy

It seems to have been a really rather busy few weeks for Google, withhem testing new appearances and variations of PPC advert display all over the place. Here’s a summary of the changes we’ve seen popping up recently:

£20 Holograms

4 conversion rate optimisation tips: Increase your average order value

With plenty predicting that 2011 will be a year of Conversion Rate Optimisation we definitely think we’re looking forward to providing you with valuable insights towards increasing the conversion rate of your online channels this year. Our first topic doesn’t get much ‘buzz’ – it’s average order value (AOV), and basic tactics and methods for increasing this metric.


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