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The Attacat BrainRecent Brain Waves

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A strengthening ecosystem: Why the latest investment in Skyscanner is such big news for Edinburgh

(This is more a personal post than an Attacat post (though there is more of a link than might first seem obvious))
I don’t move in investment circles so I’m not qualified to comment on the

google hummingbird

What’s Google Hummingbird? And should I care?

RUN FOR THE HILLS PEOPLE! Google has changed its algorithm in what’s been called the biggest update to its search procedures in more than a decade. Attacat Joel explains…

gift-from-google

A Gift From the Google Gods: Return On Ad Spend Bidding Strategies

Rolling out over the next few weeks, ecommerce advertisers on Google will be able to select their target Return On Ad Spend and leave the bidding up to Google. This is to Ecommerce sites what CPA bidding is to Lead-gen – and we couldn’t be happier!

It's not Website + SEO + PPC + CRO + Social Media

Entrepreneurial Marketing: My personal search for a phrase that sums up how I see marketing today

The short version
Most will know that marketing has changed significantly over the past ten or so years but even many marketing experts struggle to put their finger on exactly what underpins what they do. My own soul searching has led me to sum up marketing today as being about “improving or extending an organisation’s offering [...]

Courtesy of blog.sironaconsulting.com

Month In Numbers: September 2013

Looking at the big numbers and stats from September in Month in Numbers

image courtesy of etsy.com

Month In Numbers: August 2013

We look at the big playing numbers from the month of August 2013.

signet library

Turing Festival Review #turingfest

This weekend saw the brilliant Turing Festival in Edinburgh; it was full of insight, great speakers, fascinating attendees and of course some free beer.

Keep-Calm

Embracing Cost Per Click: And Why You Shouldn’t Worry So Much About It

Worried about your cost per click? Unless a dramatic change has happened overnight, Stop! CPC shouldn’t be used as an indicator of success.

image courtesy of wutheringiris.blogspot.com

Month In Numbers: July 2013

This months finest most interesting digital stats and facts, collected throughout the last 31 days – impress your friend and colleagues and throw them into conversation.

Advertising a Tank Using Google AdWords?

Let’s say you have a tank. How would or could you advertise it on Google AdWords?

I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.


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