Attacat Brain | Attacat of Edinburgh - Part 5
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Charlie’s Quick Fire Reading List #9: Facebook Ads & Maximising Your ROI

Facebook are doing some pretty cool things at the moment. I know, right? Take a break from doing cool stuff Facebook! We love to think that we hate Facebook, but really it’s turning out to be quite useful for us marketing types.

Stay tuned in this post for a couple of blog posts on cool new […]

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Heat Map Your Way to More Conversions

Recently we’ve been shopping for a more comprehensive heat mapping tool. Historically we’ve used CrazyEgg which has done the job quite nicely but following a few issues over the past few months we’ve started looking elsewhere.

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Missed Last Month’s New Media Breakfast? Pas de Probleme, Here’s the Script.

Back in January Gordon White (from fatBuzz) and I presented a New Media Breakfast on the topic of “2015: The Year of Integration”. Our presentation made the case for removing the distinction between off and online marketing and focusing on joining […]

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Lost In Translation: How to Communicate with a Graphic Designer

Here is my simple guide for account managers on how to communicate with your graphic designer.

Your job as a client account manager is to ensure that your designer has a clear understanding of what you want from them. This includes what your expectations are when it comes to delivering work, this is key so that you are on the same page.

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Month in Numbers: January 2015

Welcome to 2015, can you believe the first month of the year has been and gone already? That’s one less month to better your online presence and blow your competitors out of water! This month we’re looking at what’s to come in 2015, the future of content marketing and British shopaholics, among other things.
Let’s get […]

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Quickly revolutionise website appeal with tasty headlines

Quick-fire tips for improving the appeal of your content and online presence through effective headline copywriting. Why aren’t you properly using transparency, conciseness, emotion and user feedback?

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Games and Gamification for Marketing: Event roundup and why it’s interesting

In mid-January I attended a Creative Edinburgh/IPA event on the subject of games and gamification in marketing.
The most insightful question of the evening in my opinion came from Andrew Burnett and was along the lines of:
Are we putting too much emphasis on […]

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4 Ways to Make Your Content Marketing New Year’s Resolution a Reality

Is creating great content your New Year’s resolution? No? Well it should be!
The success of the John Lewis Christmas adverts over the past five years proves that content marketing is something that is is definitely worth investing in. Last year’s campaign #montythepenguin took the social media world by storm and […]


Happy New Year from the Attacat Team!

From everyone here in the Attacat office, we’d like to wish you a Happy and Prosperous New Year! We look forward to getting stuck into 2015 and seeing what we can achieve for our clients, old and new. To celebrate the finishing of 2014, here’s our Attacat-bred reading list and service resource for the year. spammy awards

Month in Numbers: December 2014

Happy New Year folks!
Monday, January 5th, back to normality. To help ease you back into your usual routine (boo), here’s your ever punctual Month in Numbers for December. This month, can you guess the most unsubscribed from email sender? How about the most loved brand on Twitter? That and more in this edition of our […]

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