Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.
Over the past decade Google’s business model has been one of culture cultivation followed by taxation – where a product is provided free of charge to allow a culture of use to develop, and when it reaches critical mass it is upgraded with a paid for version. After ten years we are now witnessing Google’s transition from a seemingly ad-supported free service, to it’s real form of an advertising platform with a few non-commercial results to maintain a rounded service.
Junes Month In Numbers are here. Impress your friends with your new found facts and stats.
Sometimes writing a beautifully unique blog post isn’t enough to get see through the online masses. By optimising your blog post with these simple tips, you can give it the best chance possible of being seen.
A preview of what is to come in the Attacat Online Marketing Training Course. Sign up now to be notified of when the course goes live and to bag your free place!
Saying hello to our brand new tool, The Business Mugshot.
What to expect at this June’s New Media Breakfast.
Anyone can learn about PPC and keep their account ticking over but there’s never, ever enough time to get everything done that can be. For an agency the time limits are often even tougher and this means identifying and weighing up different priorities, making judgement calls based on experience and only doing what will get the biggest return for the account. In essence it’s a lot of compromising, a lot of missed opportunities and you’re always playing catch-up.
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