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Social media roundup: July 2012

We’ve decided to mix things up a little bit this month, with a separate Facebook and Twitter roundup. They just keep taking up too much of the bloody headlines…

Foursquare: about to be useful?
Digg starts again
Stipple-late good photography
I’m a rebel! Blur me!
Social media monitoring tools

twitter search

Twitter roundup: July 2012

Twitter have stepped up search and their expanded tweets during July. Lookey!

Improved search functionality
Advert targeting – now better
Graphs, followers and other shizzle

facebook post with image

Facebook roundup: July 2012

If you want to keep on top of Facebook marketing you’ll need to know what’s happened with ‘Zuckerberg and pals’, including:

Page tabs? You still do them?
Upwardly mobile
Upload photos: be ‘pinteresty’
It’s all just branding…
You might like, you might not
Facebook does CRO

Daily Deal Sites: Part 2 – Happli ever after?

In part 2 of our daily deal site series, we look at new daily deal site Happli!

This newbie, launched in March 2012, looks promising,  so lets have a look at how it fairs…
who are Happli?
First off, and hugely importantly Happli are owned by Trinity Mirror (the newspaper publisher whose portfolio includes UK nationals Daily Mirror, [...]

Freedom of Information: part of the marketing professional’s tool kit

Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information act in Scotland?

“What the flip does that have to do with online marketing?” you may ask…

adwords labels come in number 0187123, your time is up!

Simple ad copy testing: 6 steps with AdWords labels

Since the launch of labels in the AdWords interface it can make running and reviewing simple ad copy tests much, much easier.

This is especially true if you’re running an ad copy test across multiple ad groups at once, and, though this can make it a bit more difficult to evaluate, for a lot of small accounts it’s the only way to quickly progress.

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HTML Primer: Learn HTML in 2 and a half minutes

At the New Media Breakfast this morning I sought to encourage the attendees to learn a tiny bit of HTML as it is a skill that has stood me in good stead for 14 years.
Knowing how to tweak blog posts for example or add a little formatting or links when you post in a forum [...]

best summer ad clearchannel

Maps, So.cl & Expanded Tweets – Social media roundup June 2012

The roundup is enjoying the ‘best Summer ever’ of mist and rain: every time it’s pissing it down I walk past an annoying ClearChannel advert that makes me remember that it should probably be more sunny. But to social media!

Apple and Google Maps have messy breakup
Bing’s launches So.cl and dodgy pronunciation
Twitter expanded tweets and Open Graph
Facebook realise ‘credits’ are rubbish
Ad exchange and offer for Facebook
You have to post to be a blogger

Battling it out: Search Engine Optimisation vs Social Media

Wouldn’t it be nice to have a battle between social media and SEO? After all search engine optimisation (SEO), according to some, is dead and social media is still seen by many as pretty sexy even if it is becoming a bit more Cindy Crawford than Cheryl Cole?

Well actually no, there is no battle. Not really anyway :)

The Turing Festival 2012

August in Edinburgh means one thing for many people – yes, festivals!
There’s the International Film Festival, The Book Festival, The Art Festival and of course, The Fringe…but there is another festival running for 3 days, and that is not to be missed in Edinburgh this August – The Turing Festival.

Named in honour of [...]


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