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The Attacat BrainRecent Brain Waves

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Turing Festival Review #turingfest

This weekend saw the brilliant Turing Festival in Edinburgh; it was full of insight, great speakers, fascinating attendees and of course some free beer.

Keep-Calm

Embracing Cost Per Click: And Why You Shouldn’t Worry So Much About It

Worried about your cost per click? Unless a dramatic change has happened overnight, Stop! CPC shouldn’t be used as an indicator of success.

image courtesy of wutheringiris.blogspot.com

Month In Numbers: July 2013

This months finest most interesting digital stats and facts, collected throughout the last 31 days – impress your friend and colleagues and throw them into conversation.

Advertising a Tank Using Google AdWords?

Let’s say you have a tank. How would or could you advertise it on Google AdWords?

I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.

Capture

Keyword Level Impression Share: Cutting a Larger Slice of The Impression Share Pie

Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.

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How PPC is Destroying SEO: Culture Cultivation and Taxation

Over the past decade Google’s business model has been one of culture cultivation followed by taxation – where a product is provided free of charge to allow a culture of use to develop, and when it reaches critical mass it is upgraded with a paid for version. After ten years we are now witnessing Google’s transition from a seemingly ad-supported free service, to it’s real form of an advertising platform with a few non-commercial results to maintain a rounded service.

image courtesy of beautyheaven.com.au

Month In Numbers: June 2013

Junes Month In Numbers are here. Impress your friends with your new found facts and stats.

online training videos

Optimising your Blog Post: 10 tips

Sometimes writing a beautifully unique blog post isn’t enough to get see through the online masses. By optimising your blog post with these simple tips, you can give it the best chance possible of being seen.

online training videos

Online Marketing Training: Coming Soon

Online marketing training course

A preview of what is to come in the Attacat Online Marketing Training Course. Sign up now to be notified of when the course goes live and to bag your free place!

Business Mugshot - Say Hello!

The Business Mugshot: Saying hello to our new tool!

Saying hello to our brand new tool, The Business Mugshot.


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