Share ThisKeyword Level Impression Share: Cutting a Larger Slice of The Impression Share Pie
Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.
How PPC is Destroying SEO: Culture Cultivation and Taxation
Over the past decade Google’s business model has been one of culture cultivation followed by taxation – where a product is provided free of charge to allow a culture of use to develop, and when it reaches critical mass it is upgraded with a paid for version. After ten years we are now witnessing Google’s transition from a seemingly ad-supported free service, to it’s real form of an advertising platform with a few non-commercial results to maintain a rounded service.
Month In Numbers: June 2013
Junes Month In Numbers are here. Impress your friends with your new found facts and stats.
Optimising your Blog Post: 10 tips
Sometimes writing a beautifully unique blog post isn’t enough to get see through the online masses. By optimising your blog post with these simple tips, you can give it the best chance possible of being seen.
Online Marketing Training: Coming Soon
A preview of what is to come in the Attacat Online Marketing Training Course. Sign up now to be notified of when the course goes live and to bag your free place!
The Business Mugshot: Saying hello to our new tool!
Saying hello to our brand new tool, The Business Mugshot.
Small business PPC: driving footfall
A whistle-stop tour round some of the exciting features a brick and mortar store can use to increase footfall, including Location targeting, mobile ads, sitelinks, social extensions, location extensions, hyperlocal business ads, call extensions, offer extensions, time of day/ day of week bid adjustments and weather based ad and bid adjustments.
How to transform your marketing using ‘Free’: #nmbrek June
What to expect at this June’s New Media Breakfast.
Competitive Advantages in PPC: using the Google Merchant Center
Anyone can learn about PPC and keep their account ticking over but there’s never, ever enough time to get everything done that can be. For an agency the time limits are often even tougher and this means identifying and weighing up different priorities, making judgement calls based on experience and only doing what will get the biggest return for the account. In essence it’s a lot of compromising, a lot of missed opportunities and you’re always playing catch-up.
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