Correct account structure gives us the control we need to make sure the searcher not only sees one of our ads but also sees the one that is most relevant to them. If not implemented correctly, things can go terribly wrong.
Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.
Let’s say you have a tank. How would or could you advertise it on Google AdWords?
I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.
As Google Shopping moves to a paid platform, it’s more important than ever to invest time in developing the best product feed you can in order to stay competitive and to ensure your ad spend is driving as much return as possible. We blogged about this a couple years ago but it’s about time for an update!
Thinking of setting up an AdWords account?! Well check out our top 5 AdWords mistakes to avoid and you won’t regret it… gulp.
Google AdWords Ad Auctions Insights lets users run a report (only for individual keywords at the moment) and view half a dozen metrics against other advertisers. These include impression share, verge position, overlap rate, position above rate and top of page percentage.
If you’ve been managing an AdWords account this week you’ll probably have noticed a pop-up notification about changes to the way AdWords uses Phrase and Exact match: plurals and misspellings will now be included by default. So what does this mean, and when should you use it?
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