AdWords dynamic search ads (DSAs) have been around for a while now, but I still get the impression that they are a PPC resource that is underused by a lot of PPC managers. The beauty of this campaign type is that, correctly used, it can serve a range of purposes in a PPC account. But […]
You can’t escape from mobile these days, and Google is well aware of this – so aware that they’re continuously introducing paid search features specifically aimed at mobile traffic.
As we keep hearing that mobile traffic is surpassing desktop on more and more platforms, AdWords has introduced a new campaign type aimed specifically towards driving app […]
For those of you that don’t know, Remarketing helps you to reach people who have already shown interest in your brand. Whether they have already visited your website, or used your app, Remarketing allows you to specifically target these users with highly targeted adverts, based on their previous visit behaviour.
Everyone working with online marketing is aware of the presence of Bing Ads, and as a responsible PPC professional you have probably recommended a client at some point to import existing AdWords campaigns to Bing to possibly try to achieve cheaper cost per clicks and CPAs. Poor Bing, constantly being looked upon as the “little […]
Correct account structure gives us the control we need to make sure the searcher not only sees one of our ads but also sees the one that is most relevant to them. If not implemented correctly, things can go terribly wrong.
Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.
Let’s say you have a tank. How would or could you advertise it on Google AdWords?
I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.
As Google Shopping moves to a paid platform, it’s more important than ever to invest time in developing the best product feed you can in order to stay competitive and to ensure your ad spend is driving as much return as possible. We blogged about this a couple years ago but it’s about time for an update!
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