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The Attacat BrainPosts Tagged ‘ AdWords ’

Google-Shopping

Google Shopping Exam: Tips On How To Pass First Time


So, at the beginning of the year Google introduced a new exam to their list of Google partners certifications; the Google Shopping exam.
Google state that it covers the basic and advanced concepts of shopping advertising, including the creation of Merchant Center accounts, product […]

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Remarketing made easier: Advice from a PPC professional

For those of you that don’t know, Remarketing helps you to reach people who have already shown interest in your brand. Whether they have already visited your website, or used your app, Remarketing allows you to specifically target these users with highly targeted adverts, based on their previous visit behaviour.

Experiments Full

The shape of Bing to come – updates and predictions

Everyone working with online marketing is aware of the presence of Bing Ads, and as a responsible PPC professional you have probably recommended a client at some point to import existing AdWords campaigns to Bing to possibly try to achieve cheaper cost per clicks and CPAs. Poor Bing, constantly being looked upon as the “little […]

sorted thread in rainbow colours

AdWords Account Structure: Part 1

Correct account structure gives us the control we need to make sure the searcher not only sees one of our ads but also sees the one that is most relevant to them. If not implemented correctly, things can go terribly wrong.

beach santa

Christmas in July: Cool Stuff in PPC This Month

Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.

Advertising a Tank Using Google AdWords?

Let’s say you have a tank. How would or could you advertise it on Google AdWords?

I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.

headmassagers

creating your Google Product feed: a quick overview

As Google Shopping moves to a paid platform, it’s more important than ever to invest time in developing the best product feed you can in order to stay competitive and to ensure your ad spend is driving as much return as possible. We blogged about this a couple years ago but it’s about time for an update!

PPC replaced by robots:could automation force account managers out of a job?

Between automated rules, conversion optimiser, product listing ads, ad rotation settings and now dynamic search ads, some PPC account managers could be forgiven for fearing all this automation threatens to leave them redundant in their job. Some could also be forgiven for championing the belief that this was always Google’s intention – to claim back that 10-20% of the client’s PPC budget that goes to agencies instead of on more clicks.

adwords labels come in number 0187123, your time is up!

Simple ad copy testing: 6 steps with AdWords labels

Since the launch of labels in the AdWords interface it can make running and reviewing simple ad copy tests much, much easier.

This is especially true if you’re running an ad copy test across multiple ad groups at once, and, though this can make it a bit more difficult to evaluate, for a lot of small accounts it’s the only way to quickly progress.

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why can’t I see my ads?: Google AdWords ad issues


photo credit: gerlos
Advert visibility can be an extremely frustrating situation for many advertisers looking to verify […]


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