Google AdWords | Attacat of Edinburgh - Part 2
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The Attacat BrainPosts Tagged ‘ Google AdWords ’

PPC roundup: March

Google Display Network Improves Management Options
AdWords Expands Campaign Limits (Again)
General Downturn in Ad Spend
Feeling Negatively About Microsoft?
adCenter Changes Geo Targeting
Alliances Strengthen Between Google’s Competitors
Why You Need to Maintain the Momentum of your PPC

Friendly young woman, always sliming

Adwords ad copy – unusual places for inspiration

Inspiration is literally everywhere, and I found it in a quite bizarre situation.
A text dating site (and I have a girlfriend)….gulp.

photo credit: engineroomblog
The other night after a few pints in a private booth, the [...]

attacat brain

PPC Round-up – November 2011

MSN Adcenter Improves Keyword Filtering
Adobe Ads Feather to It’s Internet Marketing Bow
Facebook’s Targeting Targeted by European Commission
Extend Your Ads +1s to your Site
Infographic: How the Adwords Auction Works

Copywriting Inspiration from Big Issue Sellers

Big Issue Vendor
There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this one [...]

LINK: New ad type tests seen in Adwords

Google are always testing new ways of displaying ads to “improve user experience” (or make more money), and Search Engine Watch have spied a few new ones in the wild.

LINK: 3 New Adwords Tests.

I hate you Adwords

Why I hate: Adwords Campaign Experiments

I’ve been told I’m an angry person. I don’t agree, however I will admit it’s probably true when it comes to computers and anything online. And what gets me most annoyed is when things should be really good and useful and lovely but then aren’t, and turn out to be really annoying and irritating and crappy. Enter Google’s Adwords Campaign Experiments…

0 to 120 in 4 seconds

PPC Roundup – June 2011

 

MSN adCenter gets an upgrade!
Another round of upgrades this month, including radius based geo-targeting options, colour coded flag alerts in the interface to notify the account manager of things needing their attention and the desktop tool now has more ways to review Quality Score data and improve budget calculations. Full article here.
 
Adwords Interest Categories [...]

LINK: Advert sitelinks now embedded in text

Adwords have announced that sitelinks (the little additional links at the bottom of a Google PPC advert) can now be embedded as a clickable link within the actual two lines of advert description text.

attacat brain

PPC Roundup – May 2011

Not just about Google, other stuff happened in the world of PPC last month too! (Though it is mainly Google).
 
Adwords domain names now in headlines
Only the domain (without the www) will show, if the headline already contains the domain it won’t show twice and the maximum headline length including the domain and the first description [...]

adwords location extensions

Adwords location extensions now charged cost per click

The Adwords blog has announced that clicks on ‘show directions’ within location extensions, which automatically show business addresses within paid ads on Google, will now be charged in the same way as clicks on the advert headline.


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