Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.
Here’s my recap on what’s been important in Local Search this month:
Google overhauls Places pages
10 top tips for local optimisation
Bing Business Portal (BBP) image control
New Android local functionality
Timeline for listing a new business
So you’ve been hiding under a rock all month and want the full low down on Google+? Look no further, the social media news roundup is here!
Google+ aims to kick Facebook off its perch
Kissing couple go viral
Want a fair constitution? Ask everybody!
Facebook knows your face
“It’s the police, stop updating your Facebook status!”
Here is a quick summary of the local search news I’ve been reading in June..
Google adds business characteristics to maps listing
2.2 billion local queries on Google
What NOT to do on local business websites
Google now showing local +1 counts
5 creative location-based campaigns for small business to learn from
Get your face out of my tweet book. Your tube is too linked in. Confusing? Then catch up with May’s social media news.
Google social search goes worldwide, +1 site button teased
Twitter ‘follow’ button
Twitter buys Adwords tool Adgrok
Playstation Network hack fallout
Super-injunctions and Twitter censorship?
Wordpress is 8 years old
Tagged: Cup final 360-degree panoramic photo
Twitter photos and top trends
What’s been happening in the wonderful world of Pay-per-Click this month? Instant Preview for ads, Adwords policy change to protect personal information, Adwords Ad Innovation site launches in the UK, MSN Adcenter desktop tool April update, Facebook gets largest share of US Display market and Facebook Sponsored Stories experiment.
Following the (partial) release of Google’s Plus One button, there has been a lot of chat amongst the SEO community about what impact it may have on rankings. The debate that has interested me is the one around whether it is spamable or not. More of that below.
What is Plus One (aka [...]
The Attacat Month In Numbers – March 2011
Back in December I blogged about the importance of local search, and promised a follow up post about Google’s new local ad product – Google Boost. Boost was initially launched in selected U.S. cities in October 2010 and rolled out across the rest of the U.S. in late January. It is now being [...]
It is the people who create content that have traditionally reaped internet marketing rewards and search engine love. People who have simply curated or “shared” other people’s content have tended to get less credit (with many notable exceptions, not least Google themselves).
Credit for Sharing
The rise of Twitter, Facebook and their counter parts is changing that. [...]
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