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The Attacat BrainPosts Tagged ‘ Google ’

Attacat Month In Numbers - May 2012

month in numbers – May 2012

Ah, the darling stats of May! But if you prefer interesting numbers to bad puns then read on – here are some of last month’s juicy digital marketing figures. With a sort of spring lark theme.

google plus local logo

Google Places is dead! Long live Google+ Local?

OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!

It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.

It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.

panda google update

Panda and Penguin: Google ranking algorithm updates

You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.

Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?

Google Panda
For on-page factors and usability.

Google Penguin
Equivalent filter targeting offsite factors and links.

harrods-bradford

inaccurate Google Maps listings – Harrods of Bradford

Google Maps: the key to improving local results or just an unreliable mess? Where is Harrods exactly? I’ll check Google Maps. Imagine my surprise to find out where it was…

scallops

SEO Roundup: How SEO evolved in January 2012

December 2011 may have been pretty uneventful month in search but the history of SEO will certainly remember January 2012.
Google+ or bust
Just when we had thought Google Plus was going the same way as Google’s previous attempts to create a social network, Google has shown it intends to bet the crown jewels on [...]

FBI social media

Social media roundup: January 2012

A new year, a new load of social media news you probably missed. You may have still been drunk from New Year’s. That’s fine, but you shouldn’t be drunk now. Put the gin down.

social media and search works – let’s sack people

Google ‘warps’ search with plus Your World

Twitter changes things…

Facebook changes things…

only 17% of your fans see your posts

measurement and monitoring FBI style

QR codes: big ol’ overview

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Impression share metrics at ad group level

Possibly the most exciting PPC news in months? Well, exciting for me anyway – Google has announced that from the end of January the Impression Share metrics will now be available at Ad Group level. One of the key elements of Adword’s success is Google’s balancing of available data – giving just enough data while keeping a lot of the insight hidden, pushing advertisers to work hard at trial and error and rewarding those who invest. Being able to identify ad impression we’ve lost out on at ad group level will help us hone in on the areas with poor relevance easier.

Attacat Month In Numbers October 2011

Month In Numbers – October 2011

We’ve bid farewell to our no.1 numbers lady Rachel, but like taxes and objections to changes on Facebook, Month In Numbers will always be here (in a much better way)! Read on for October’s top stats.

PPC Roundup – October 2011

Another 31 days and another 31 days of game-changing, world-revolutionising, riot-causing updates from the guys that brought us Google Buzz.


Keyword relevance and landing page quality becomes more important for Google Adwords
Google +1s arrive on display ads
Bid-per-Call (rather than Bid-per-Click) introduced to Adwords
Google Adwords Express launched for small local businesses in the UK
Mobile ads now in apps


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