Achieving a £20M equity sale by putting the customer first
First Mortgage, with branches throughout the UK, has the best Trustpilot rating of any UK mortgage broker. Attacat have been able to make their “customer delight” obsession to drive growth through search and social channels.
The £20 million sale of the business could have been seen as a culmination. Instead it’s seen as a validation of doing the right things on the road to further success.
Being trusted by First Mortgage is a particular honour for the Attacat team as their marketing team previously worked in another Edinburgh digital agency.
The First Mortgage and Attacat partnership began with the desire to increase the lead volume from their PPC campaigns. As experienced digital marketers, the new First Mortgage marketing team realised the additional value Attacat could bring.
We also provide ongoing and varied content production. As time progresses the relationship is moving from just providing tactical marketing to also providing strategic growth support.
year-on-year growth in 2019
consecutive record years
equity sale in 2019
rating from 8816 reviews
“The team at Attacat have really gone the extra mile for us over the last 3 years of working with them. Their approach to managing paid strategies is methodical and has helped drive our CPA to levels we thought were highly unlikely. They have also created top quality content that, together with carefully crafted out-reach campaigns, has not only improved our search engine visibility, but has been by far the best content we’ve received from working with any other agencies and freelancers. We’ve grown considerably over the years and our partnership Attacat has played a key role in helping us achieve that."
– Henri Sundman, Head of Marketing at First Mortgage
Lessons in customer-centric growth
First Mortgage is another Attacat client who is obsessed with customer service. it’s an investment that pays dividends with 70% of new business coming from recommendations. The culture of monitoring the Trustpilot review rating is an example all can follow.
Another take-away is that they do the basics very well. The website is to the point and the service focuses on what matters.
In focusing on helping customers to secure their dream home, First Mortgage have been able to continually move their goals upwards.
Want to increase your leads?
Get in touch with our experts to find out what we can do for your business.