April was positively raining interesting internet stats – check them out in our Month In Numbers roundup.
Facebook is testing a new targeting option to reach users ‘more likely’ to complete a certain action. In essence, it allows advertisers to target conversions, rather than users. But these actions are only a measurement of success, and shouldn’t be confused with the actual purpose of the campaign.
Facebook is going to shorten their ads so they can fit more in. Either this will give users a greater choice of ads and drive up clicks, revenue and general goodness for all (users, advertisers and Facebook) or the current good advertisers will have their ads lost in a blanket of poor ads and users will ignore the wall of ads completely.
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