So, at the beginning of the year Google introduced a new exam to their list of Google partners certifications; the Google Shopping exam. Google state that it covers the basic and advanced concepts of shopping advertising, including the creation of Merchant Center accounts, product data and campaigns. Having recently sat and passed the exam, the […]
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Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.
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