Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.
On Thursday 22 September, Google are going to enforce their new Product Search data feed specifications. They have been blogging about the new requirements for a few months now, as they plan to improve the shopping experience for users. Having read many different versions of their requirements, I’ve found this table and these details to be most helpful. Looking over the required attributes, here’s my advice for meeting them with a few optimisation tips thrown in.
Wow this is what I’ve been dreaming of for a while! (Well – its almost there) A Google product search on mobiles now shows stock availability in stores near you – but only in the US at the moment, I can’t wait till it comes to the UK and it actually functions properly.
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