It’s fair to say I have a little way to go before I become Pete Tong, but of late, I’ve been getting some real exposure to the radio-type format that is audio podcasting.
This is thanks to a new residency slot on the Social Media Podcast. (Cringing whilst writing the word “residency”, but hey [...]
Quality Score can often spark habitual chin stroking and raised eyebrows. If you are having issues, do not fear we have found an excellent blog piece that covers all you need to know about the infamous Quality Score.
We have speculated in the past that the speed with which your site loads was potentially a factor in your Google AdWords quality score. Experienced advertisers will be familiar with the fact that your quality score directly impacts what you pay for each click from Google.
The rest of the predictions we would have “almost put money on”
Prediction 6 – Google will take landing page quality into account for determining your AdWords ranking. Google will also give an indication of quality score which will wake up some currently inefficient advertisers.
It is that time of year for everybody to make guesses at what the New Year may bring, so we thought we would have a go as well. Clearly, we will be sitting down in 12 months time to look at how wrong we were, so please take with a pinch of salt. [...]
There is another e-mail in from Yahoo! Search Marketing this morning about their forthcoming update (known as the Panama update and widely seen as YSM moving to a model close to that of Google AdWords).
“Invitations will be sent in stages to U.S. advertisers over the remainder of the year and early next year.”
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