User Testing | Attacat of Edinburgh
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The Attacat BrainPosts Tagged ‘ user testing ’

LINK: New ad type tests seen in Adwords

Google are always testing new ways of displaying ads to “improve user experience” (or make more money), and Search Engine Watch have spied a few new ones in the wild.

LINK: 3 New Adwords Tests.

Fold & Scrolling Internet Marketing MythBusters

The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:

Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones

Web Forms Dilemma

Form Optimisation Guide Part 2 – Lead Generation Form

In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part

Spin for me

Web Analytics & Conversion Rate Optimisation June Roundup

All major things happened in June brought right to your door:

Google Analytics News & Resources

A bit of Social Analytics

Usual list of good CRO read

And an infographic about mobile web

0 to 120 in 4 seconds

PPC Roundup – June 2011

 

MSN adCenter gets an upgrade!
Another round of upgrades this month, including radius based geo-targeting options, colour coded flag alerts in the interface to notify the account manager of things needing their attention and the desktop tool now has more ways to review Quality Score data and improve budget calculations. Full article here.
 
Adwords Interest Categories [...]

Presentation Converting you to CRO, #nmbrek Edinburgh


As promised, here are the slides and some useful links from my presentation.
Converting you to CRO

View more presentations from Attacat Internet Marketing.
And some links to tools mentioned in presentation
Data Visualisation
Juice Analytics – Keyword data visualisation
Paditrack - Fascinating opportunities for [...]

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PPC Roundup – March 2011

What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by

Landing Page Optimisation: Attacat SEO page

This is the first of hopefully many landing page optimisation posts allowing me to share my bit of expertise and motivate you to have a more in depth critical look towards your landing pages.

I am a true believer of the never stopping optimisation process, continually looking for improvement insights combined with a regular testing. In order to strengthen this point, there is no better place to start than our own website…

facebook-ads

Bidding and Segmenting with Facebook Ads

Sitting in the shadow of Google as the secondary PPC tool often leaves Facebook neglected and misunderstood as a PPC medium. The active users on search engines are a world apart from the passive audience, and while ad copy strategy is the immediate distinction between the two the management of profile targeting and ‘ad burnout’ isn’t hard if time is invested.

keep out

Online User Testing | 5 reasons to avoid it

Online user testing solutions like Usertesting.com became incredibly popular during last couple of years. Providing fast and easy to set up test platform, it’s not a surprise they’ve got included into regularly used set of tools for both CRO agencies, international web enterprises and thousands of small companies.

So why might online user testing not be right for you?


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