The Bigger Picture

posts on the Attacat Brain

Conversations with Content Part 1: Insights from NMBrek “Creating Engaging Content”

I recently attended the March New Media Breakfast and had the opportunity to listen to FatBuzz's Gordon White ...
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Entrepreneurial Marketing: My personal search for a phrase that sums up how I see marketing today

The short version Most will know that marketing has changed significantly over the past ten or so years ...
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Turing Festival Review #turingfest

This weekend saw the brilliant Turing Festival in Edinburgh; it was full of insight, great speakers, fascinating attendees ...
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How to transform your marketing using ‘Free’: #nmbrek June

  This month’s new breakfast, as ever in association with Fatbuzz and WeDo is on the topic of ...
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Impact48: Making a difference for one charity in 48 hours

Last Friday night I found myself at the Bonham Hotel nibbling finger sandwiches and chatting with a mix ...
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Freedom of Information: part of the marketing professional’s tool kit

Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information ...
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Battling it out: Search Engine Optimisation vs Social Media

Wouldn’t it be nice to have a battle between social media and SEO? After all search engine optimisation ...
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The Turing Festival 2012

August in Edinburgh means one thing for many people - yes, festivals! There's the International Film Festival, The ...
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Online daily deals: good for the customer but bad for business?

The UK is going mad for online discounts – the BBC programme The Apprentice aired on 23 May, ...
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