Latest thoughts for: google-analytics


Clickstream Whitepaper: the online purchase path

Google have just released a whitepaper - Beyond last click: Understanding your consumers’ online path to purchase - with some very interesting stats about the purchase path length and types across different verticals. I've summarised the important points from a search perspective.

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Attacat Tim

Consensual Sets: Does getting consent for cookies have to be all that onerous?

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