Conversion Optimisation | Attacat of Edinburgh - Part 2
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The Attacat BrainArchive for the ‘ Conversion Optimisation ’ Category

Getting people to your website is only half the battle – once there, you need to persuade them to buy. This is Conversion Rate Optimisation in a nutshell: using in-depth data and user testing (aka hard facts) to continuously improve your website’s conversion potential, so that visitors become customers. Expect musings on user testing, landing page optimisation, email marketing, and a generous helping of analytics here and there too.

Unique Value Proposition P.1 Where do I start?

The first part of the series covering the process of both developing and formulating strong Unique Value Proposition

Foukou wedding BBQs

New Website Launch – Foukou BBQ

We have recently completed another web project and re-launched the website for Foukou BBQ. Foukou are suppliers of Wedding BBQs and provide catering to all sizes of events. Take a look at the video on their site – guaranteed to make you hungry!
This project included:

Moving the existing site […]

Call to action word choice

We’re always interested in the use of language and text in call to action buttons so I’ve had a look at some medium, large and some huge ecommerce sites to see what is currently popular.
What is immediately obvious is that at almost every retailer I looked at, in almost every case the calls began with […]

There’s a blog post thief about: bring out your memes!

We found a blog post thief – not even the slightest bit of credit for either of the 2 posts they stole! Luckily we still host the images…

Checkout by Amazon: To use or not to use

It’s been almost a year since Amazon Checkout has ruled out in the UK but strangely enough is still hardly used by our E-commerce players. For sure, i don’t have any precise data on the usage within the industry (any links are highly welcome) but based on a simple old school observation technique we can conclude that it’s not even close to the results it was expected to reach. How many UK Ecom sites using amazon checkout you actually saw? Then compare that to the Paypal or Worldpay.

Checkout Optimisation Tips or a friendly letter from one marketer to another

This might sound a little over-confident, but I think I’m an ideal prospect for the majority of e-commerce shops. When you are involved in CRO on a daily basis, all ther dramatic conversion roadblocks like usability, friction or anxiety factors just don’t affect you anymore. I spot things more easily but at the same don’t react […]

Conversion Rate Optimisation Roundup –November 2011

Google Analytics team continues to work realy hard so they can deliver us all these wonderful updates on almost a daily basis.

It’s been quite a while since the new interface and we finally got our email scheduler and PDF export back. That was the only reason so many analysts were still using […]

Web Analytics & Conversion Rate Optimisation Roundup – October 2011

Topics this month:
Introducing Flow Visualisation
New Integrations
Multi-channel Funnels
Sliding Deck
Holy Cow!!!1

Copywriting Inspiration from Big Issue Sellers

Big Issue Vendor
There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this […]

I hate you Adwords

Why I hate: Adwords Campaign Experiments

I’ve been told I’m an angry person. I don’t agree, however I will admit it’s probably true when it comes to computers and anything online. And what gets me most annoyed is when things should be really good and useful and lovely but then aren’t, and turn out to be really annoying and irritating and crappy. Enter Google’s Adwords Campaign Experiments…

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