Share ThisUnique Value Proposition P.1 Where do I start?
The first part of the series covering the process of both developing and formulating strong Unique Value Proposition
New Website Launch – Foukou BBQ
We have recently completed another web project and re-launched the website for Foukou BBQ. Foukou are suppliers of Wedding BBQs and provide catering to all sizes of events. Take a look at the video on their site – guaranteed to make you hungry!
This project included:
Moving the existing site to the WordPress platform
Optimising content [...]
Call to action word choice
We’re always interested in the use of language and text in call to action buttons so I’ve had a look at some medium, large and some huge ecommerce sites to see what is currently popular.
What is immediately obvious is that at almost every retailer I looked at, in almost every case the calls began with [...]
There’s a blog post thief about: bring out your memes!
We found a blog post thief – not even the slightest bit of credit for either of the 2 posts they stole! Luckily we still host the images…
Checkout by Amazon: To use or not to use
It’s been almost a year since Amazon Checkout has ruled out in the UK but strangely enough is still hardly used by our E-commerce players. For sure, i don’t have any precise data on the usage within the industry (any links are highly welcome) but based on a simple old school observation technique we can conclude that it’s not even close to the results it was expected to reach. How many UK Ecom sites using amazon checkout you actually saw? Then compare that to the Paypal or Worldpay.
Checkout Optimisation Tips or a friendly letter from one marketer to another
This might sound a little over-confident, but I think I’m an ideal prospect for the majority of e-commerce shops. When you are involved in CRO on a daily basis, all ther dramatic conversion roadblocks like usability, friction or anxiety factors just don’t affect you anymore. I spot things more easily but at the same don’t react [...]
Conversion Rate Optimisation Roundup –November 2011
Google Analytics team continues to work realy hard so they can deliver us all these wonderful updates on almost a daily basis.
Finally
It’s been quite a while since the new interface and we finally got our email scheduler and PDF export back. That was the only reason so many analysts were still [...]
Web Analytics & Conversion Rate Optimisation Roundup – October 2011
Topics this month:
Introducing Flow Visualisation
New Integrations
Multi-channel Funnels
Sliding Deck
Holy Cow!!!1
Anxiety
Copywriting Inspiration from Big Issue Sellers
Big Issue Vendor
There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this one [...]
Why I hate: Adwords Campaign Experiments
I’ve been told I’m an angry person. I don’t agree, however I will admit it’s probably true when it comes to computers and anything online. And what gets me most annoyed is when things should be really good and useful and lovely but then aren’t, and turn out to be really annoying and irritating and crappy. Enter Google’s Adwords Campaign Experiments…
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