Getting people to your website is only half the battle – once there, you need to persuade them to buy. This is Conversion Rate Optimisation in a nutshell: using in-depth data and user testing (aka hard facts) to continuously improve your website’s conversion potential, so that visitors become customers. Expect musings on user testing, landing page optimisation, email marketing, and a generous helping of analytics here and there too.
Google Analytics team continues to work realy hard so they can deliver us all these wonderful updates on almost a daily basis.
Finally
It’s been quite a while since the new interface and we finally got our email scheduler and PDF export back. That was the only reason so many analysts were still [...]
Topics this month:
Introducing Flow Visualisation
New Integrations
Multi-channel Funnels
Sliding Deck
Holy Cow!!!1
Anxiety
Big Issue Vendor
There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this one [...]
I’ve been told I’m an angry person. I don’t agree, however I will admit it’s probably true when it comes to computers and anything online. And what gets me most annoyed is when things should be really good and useful and lovely but then aren’t, and turn out to be really annoying and irritating and crappy. Enter Google’s Adwords Campaign Experiments…
The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones
Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.
In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part
Metrics
First up, New Media Marketing this month published a summary report of 2011 email marketing metrics. There are some interesting numbers in here with the happy headline being that they have found nothing to suggest that email is anything other than the most efficient and cost effective [...]
All major things happened in June brought right to your door:
Tracking social actions with Google Analytics (GA)
Basic email marketing metrics
GA cheetsheet
New features in GA
Site search
Redesigning homepage
Ecommerce infographics
All major things happened in June brought right to your door:
Google Analytics News & Resources
A bit of Social Analytics
Usual list of good CRO read
And an infographic about mobile web
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