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Missed Last Month’s New Media Breakfast? Pas de Probleme, Here’s the Script.

Back in January Gordon White (from fatBuzz) and I presented a New Media Breakfast on the topic of “2015: The Year of Integration”. Our presentation made the case for removing the distinction between off and online marketing and focusing on joining up your data; [...]

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Lost In Translation: How to Communicate with a Graphic Designer

Here is my simple guide for account managers on how to communicate with your graphic designer.

Your job as a client account manager is to ensure that your designer has a clear understanding of what you want from them. This includes what your expectations are when it comes to delivering work, this is key so that you are on the same page.

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Month in Numbers: January 2015

Welcome to 2015, can you believe the first month of the year has been and gone already? That’s one less month to better your online presence and blow your competitors out of water! This month we’re looking at what’s to come in 2015, the future of content marketing and British shopaholics, among other things.
Let’s get [...]

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Quickly revolutionise website appeal with tasty headlines

Quick-fire tips for improving the appeal of your content and online presence through effective headline copywriting. Why aren’t you properly using transparency, conciseness, emotion and user feedback?

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Games and Gamification for Marketing: Event roundup and why it’s interesting

In mid-January I attended a Creative Edinburgh/IPA event on the subject of games and gamification in marketing.
The most insightful question of the evening in my opinion came from Andrew Burnett and was along the lines of:
Are we putting too much emphasis on games, and not enough on gamification?
Are we therefore risking getting [...]

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4 Ways to Make Your Content Marketing New Year’s Resolution a Reality

Is creating great content your New Year’s resolution? No? Well it should be!
The success of the John Lewis Christmas adverts over the past five years proves that content marketing is something that is is definitely worth investing in. Last year’s campaign #montythepenguin took the social media world by storm and the advert now has [...]

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Happy New Year from the Attacat Team!

From everyone here in the Attacat office, we’d like to wish you a Happy and Prosperous New Year! We look forward to getting stuck into 2015 and seeing what we can achieve for our clients, old and new. To celebrate the finishing of 2014, here’s our Attacat-bred reading list and service resource for the year.

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Month in Numbers: December 2014

Happy New Year folks!
Monday, January 5th, back to normality. To help ease you back into your usual routine (boo), here’s your ever punctual Month in Numbers for December. This month, can you guess the most unsubscribed from email sender? How about the most loved brand on Twitter? That and more in this edition of our [...]

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10 insights and musings from Google Partners Accelerate 2014 #gpaccelerate

I’m just back from a couple of inspiring and educational days with Google in Dublin. This was a very international event for Google Partner agencies from as far afield as Russia and South Africa.

 
 
 
 
 
Here’s some of the key insights and thoughts that [...]

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Recent Google Updates: Improve your Shopping Campaigns

When setting up shopping campaigns in Google Adwords, the product data is key if you are to make it a success. With the Christmas season firmly upon us you will want to ensure that you have everything in place to maximize exposure for your products to get those extra sales.


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