Attacat Brain | Attacat of Edinburgh - Part 2
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The Attacat BrainRecent Brain Waves

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AdWords Account Structure: Part 1

Correct account structure gives us the control we need to make sure the searcher not only sees one of our ads but also sees the one that is most relevant to them. If not implemented correctly, things can go terribly wrong.

Email marketing

5 reasons why you absolutely must be collecting email addresses

Collecting email addresses, and more importantly segmenting email addresses, should in all likelihood be one of your primary goals as a business operator. But “Why?” you ask, “Why must I spend all this time sorting email addresses when, as a human, I am naturally lazy?”
1. They’re already your customers
You could have thousands of customers, sitting there [...]

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PPC For Small Businesses: Perception Vs Reality

Insight into PPC from both sides of the coin. The small business perception of PPC and the reality of what a knowledgeable PPC team can offer.

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Charlie’s Quick Fire Reading List #6: Quality Score Cats & Natives

The latest series in my Quick Fire Reading List has got a heavy PPC feel to it and you know what, you’re gonna love it.

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Month In Numbers: July 2014

It’s been a hot month for numbers in July, and by hot, I mean HOT! Our little home city of Edinburgh has had some scorching hot temperatures in July and this means everyone is happy, vitamin D levels are on the rise meaning the office is looking less like a zombie cave. Here’s some other hot numbers from July!

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Google Tag Manager: Why we like it (and why you might too!)

Google Tag Manager has been around since October 2012 letting you “Add or update your website tags and mobile applications, easily and for free, whenever you want, without bugging the IT folks.”

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Christmas in July: Cool Stuff in PPC This Month

Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.

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Podcast: Digital Marketing in 2014

Our MD, Tim Barlow, was lucky enough to be asked by Gordon at FatBuzz to join him to have a discussion about how SEO has evolved and what you need to focus on in 2014.

The podcast discusses:

Why we believe that SEO is an outcome rather than a strategy
Why unfortunately some sites just cannot be optimised for [...]

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Month In Numbers: June 2014

For June’s Month In Numbers we’ve got stats on Louis Suarez (of course), the insanity that is Google’s Ad revenue and some insightful stuff on cart abandonment.

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Charlie’s Quick Fire Reading List #5: Toolkits, Generators & MeasureFest

Guys, guys, gather round the campfire, let’s tell some stories; tales of awesome email design toolkits, mysterious new Twitter promoted tweet add-ons and that well known urban legend about the death of SEO and the rebirth of content.


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