Share Thisinaccurate Google Maps listings – Harrods of Bradford
Google Maps: the key to improving local results or just an unreliable mess? Where is Harrods exactly? I’ll check Google Maps. Imagine my surprise to find out where it was…
SEO Roundup: How SEO evolved in January 2012
December 2011 may have been pretty uneventful month in search but the history of SEO will certainly remember January 2012.
Google+ or bust
Just when we had thought Google Plus was going the same way as Google’s previous attempts to create a social network, Google has shown it intends to bet the crown jewels on [...]
Social media roundup: January 2012
A new year, a new load of social media news you probably missed. You may have still been drunk from New Year’s. That’s fine, but you shouldn’t be drunk now. Put the gin down.
social media and search works – let’s sack people
Google ‘warps’ search with plus Your World
Twitter changes things…
Facebook changes things…
only 17% of your fans see your posts
measurement and monitoring FBI style
QR codes: big ol’ overview
Impression share metrics at ad group level
Possibly the most exciting PPC news in months? Well, exciting for me anyway – Google has announced that from the end of January the Impression Share metrics will now be available at Ad Group level. One of the key elements of Adword’s success is Google’s balancing of available data – giving just enough data while keeping a lot of the insight hidden, pushing advertisers to work hard at trial and error and rewarding those who invest. Being able to identify ad impression we’ve lost out on at ad group level will help us hone in on the areas with poor relevance easier.
Month In Numbers – October 2011
We’ve bid farewell to our no.1 numbers lady Rachel, but like taxes and objections to changes on Facebook, Month In Numbers will always be here (in a much better way)! Read on for October’s top stats.
PPC Roundup – October 2011
Another 31 days and another 31 days of game-changing, world-revolutionising, riot-causing updates from the guys that brought us Google Buzz.
Keyword relevance and landing page quality becomes more important for Google Adwords
Google +1s arrive on display ads
Bid-per-Call (rather than Bid-per-Click) introduced to Adwords
Google Adwords Express launched for small local businesses in the UK
Mobile ads now in apps
“not provided” : the new organic keyword in Google Analytics
“not provided” – could this be your biggest organic referring keyword soon? Google have moved the goal posts again – time for us to find a way around these changes…
LINK: New ad type tests seen in Adwords
Google are always testing new ways of displaying ads to “improve user experience” (or make more money), and Search Engine Watch have spied a few new ones in the wild.
LINK: 3 New Adwords Tests.
Pagination for SEO
Pagination is a tricky issue in SEO, and there are many competing ‘recommended solutions’ out there. Google have now helped to clear the somewhat muddy waters with the consideration of “rel=next” and “rel=prev” link tags, and this post summarises the main approaches to pagination for SEO.
Month In Numbers – August 2011
The Attacat Month In Numbers – August 2011
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