April Fools is over – these numbers are no joke. It’s March’s Month in Numbers!
Print Hut have decided to do exactly this for the whole of March 2013 as a protest to Google’s ‘Go Paperless’ Campaign’.
They have been inspired by a letter written by Two Sides to Mr Eric Schmidt of Google highlighting their concerns that Google and other companies are trying to show themselves as being “environmentally preferable to print and paper whereas there is significant evidence that electronic communication, and Google’s activities in particular, carry a significant and increasing environmental footprint.
We look at the whole of 2012 in all its ‘internet numbers’ glory and chat about some of the numbers of the last year that were previously unmentioned in any of our 2012 ‘Month in Numbers’ posts.
Ah, the darling stats of May! But if you prefer interesting numbers to bad puns then read on – here are some of last month’s juicy digital marketing figures. With a sort of spring lark theme.
I’m worried that Google may not have put quite enough thought into the Google+ Local logo…
OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!
It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.
It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.
You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.
Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?
For on-page factors and usability.
Equivalent filter targeting offsite factors and links.
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