A new year, a new load of social media news you probably missed. You may have still been drunk from New Year’s. That’s fine, but you shouldn’t be drunk now. Put the gin down.
social media and search works – let’s sack people
Google ‘warps’ search with plus Your World
Twitter changes things…
Facebook changes things…
only 17% of your fans see your posts
measurement and monitoring FBI style
QR codes: big ol’ overview
Possibly the most exciting PPC news in months? Well, exciting for me anyway – Google has announced that from the end of January the Impression Share metrics will now be available at Ad Group level. One of the key elements of Adword’s success is Google’s balancing of available data – giving just enough data while keeping a lot of the insight hidden, pushing advertisers to work hard at trial and error and rewarding those who invest. Being able to identify ad impression we’ve lost out on at ad group level will help us hone in on the areas with poor relevance easier.
We’ve bid farewell to our no.1 numbers lady Rachel, but like taxes and objections to changes on Facebook, Month In Numbers will always be here (in a much better way)! Read on for October’s top stats.
Another 31 days and another 31 days of game-changing, world-revolutionising, riot-causing updates from the guys that brought us Google Buzz.
Keyword relevance and landing page quality becomes more important for Google Adwords
Google +1s arrive on display ads
Bid-per-Call (rather than Bid-per-Click) introduced to Adwords
Google Adwords Express launched for small local businesses in the UK
Mobile ads now in apps
“not provided” – could this be your biggest organic referring keyword soon? Google have moved the goal posts again – time for us to find a way around these changes…
Google are always testing new ways of displaying ads to “improve user experience” (or make more money), and Search Engine Watch have spied a few new ones in the wild.
LINK: 3 New Adwords Tests.
Pagination is a tricky issue in SEO, and there are many competing ‘recommended solutions’ out there. Google have now helped to clear the somewhat muddy waters with the consideration of “rel=next” and “rel=prev” link tags, and this post summarises the main approaches to pagination for SEO.
The Attacat Month In Numbers – August 2011
I’ve been told I’m an angry person. I don’t agree, however I will admit it’s probably true when it comes to computers and anything online. And what gets me most annoyed is when things should be really good and useful and lovely but then aren’t, and turn out to be really annoying and irritating and crappy. Enter Google’s Adwords Campaign Experiments…
Click through rates on the first page of Google eh? Looking for a definitive answer – you’ve come to the wrong place! The results are in: survey says – we’re not quite sure…
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