Last year Google updated their AdWords trademark policy in the US. The aim was to allow some non-trademark owners to use trademarks as keywords for their PPC advertising without having to get permission from the trademark owner.
As I predicted then, this policy has now been rolled out to the UK (as well [...]
Andrew Girdwood has recently posted on E-Consultancy that Google are going to be tightening up the terms and conditions it has with it’s agency partners. Such partners include internet marketing agencies such as ourselves, as well as traditional advertising agencies and even PR companies with search budget to control (“control” perhaps [...]
It’s quite a frequently asked question: should you include a phone number or not in your Google AdWords and PPC adverts?
The short answer is “no (in most cases)”. Here’s an excellent more detailed answer: How To Raise Your Call-Through Rate Without Reducing Your Click-Through Rate.
I recently blogged about Google rolling out the campaign sitelinks option to all campaigns in AdWords. Since then, there have been a few updates and revelations which have kept my excitement for the ad extensions live on.
PPC Blog has pulled together this rather fine infographic. Obviously even at this complexity, it’s a seriously simplified version. Who’s not to say that even a geek might learn something from it.
What the diagram perhaps doesn’t immediately convey is the incredible speed that Google manages to do all of this – possibly the greatest [...]
In another odd PPC move, Google appear to be testing PPC adverts not targeted to the search query but ‘related’ to it.
It seems as though Google is considering inserting 5-star rating into paid search results, and has begun testing it in selected results. From the examples seen so far it appears to be drawing through Amazon product ratings, but there is potential for using a wide range of website rankings. What chance of Google showing us Ebay seller ratings, or property reviews for accommodation results?
In November 2009, Google introduced the ‘ad sitelinks’ feature which allows advertisers to enter up to ten sitelinks to appear under any advert within a campaign. When AdWords first launched this feature last year, I immediately added sitelinks to a generic campaign which mostly used the homepage as a landing page. The top 4 sitelinks covered the 4 most popular product ranges on the site. On day 1, the click-through-rate improved by 12% compared to the day before.
One for the AdWords quality score geeks: Interesting case study of an advertiser who just duplicated a long established AdWords account into a new account.
LINK: Do New Advertisers Pay 4x More Than Established Advertisers? | Search Engine Journal.
This is obviously just one case study. We’ve always known there is a pain barrier that [...]
Google is never one to rest, always testing new ideas and alterations to the search results format. The latest we’re seeing evidence of is search suggestions in the right-hand-side paid search results column, worded as ‘Also try’.
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