Share ThisAttacat:Singing in the Rain
Scotland is known for it’s bad weather and we’re certainly used to people complaining about it. But as many pay-per-click practitioners will tell you, we’re delighted to see the heavens open…
Keywords on the Brain
I’ve decided to write a few posts that cover some principal theories and methodologies applicable to PPC.
I appreciate that there are many PPC experts who can fill pages upon pages of theories on keyword principles and structure. But let’s be honest, sometimes you just want a quick read and a fresh perspective on matters. So without further waffle, i will present you with my perspective on PPC keywords.
Google Adwords new keyword match type
Google have unveiled a new keyword match type called Modified Broad. This new keyword matching option allows the average PPC boffin to gain a level of control in terms of their keyword targeting and scope.
Ditch the Zero and get with the Hero – Google’s New Qualification
This is a short but sweet post to chart the current change in Googles qualification program.
The qualification in short means more accountabiliy for agencies and the individuals within agencies. For those who answer to ‘internet advertisers’ there is scope to harness your specific skill set and bask in the glory of your achievements.
Targeting iPad Users with AdWords
With a sudden surge in people using the new device, it’s important to consider whether you want to target iPad users in your AdWords campaigns or not. Interestingly Google have decided to class iPad users as mobile users…
Google 3D search: Results that really jump out at you
Following Google’s release of 3D street view earlier today they’ve now announced the next step in search: 3D search.
AdWords for Mobiles: Quick Access on the Move
Inside AdWords have announced the launch of AdWords for smartphones. Looks like it requires a bit of setting up to do on your PC to start with then you can access the custom information you need from your Android, iPhone or Palm Pre mobile.
Using Google Suggest for Keyword Lists
Google announced last week that they have improved the Google Suggest interface and have rolled it out to 170 of its domains on 50 different languages.
Not only is this useful for searchers, but also for us search marketers. I often use Google Suggest when building keyword lists as well as the various keyword [...]
Link: Nice round up of major shift in AdWords advert formats
There are a lot of changes occurring as AdWords ads evolve from the simple 4 line text adverts (extensions) and additional products all together (comparison search)
Read an overview: Grab More Attention With Google’s New Search Ads.
Link: Conversion Funnel Reports in AdWords
Google have announced that they will be introducing new funnel reports in AdWords. In short, the reports will show which keywords led to a conversion, whether it be the ‘last click’ or not.This means that if someone is to search for ‘men’s shoes’ and clicks on an advert, then comes back to the [...]
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