In another odd PPC move, Google appear to be testing PPC adverts not targeted to the search query but ‘related’ to it.
It seems as though Google is considering inserting 5-star rating into paid search results, and has begun testing it in selected results. From the examples seen so far it appears to be drawing through Amazon product ratings, but there is potential for using a wide range of website rankings. What chance of Google showing us Ebay seller ratings, or property reviews for accommodation results?
Last night the Attacat team travelled over to the west side of Scotland to experience some renowned hospitality and free drinks curiosity of our friends at FatBuzz. FatBuzz, formerly known as podcastmatters and design matters, unveiled the name change and re-branding to an eager audience in Glasgow’s swanky establishment 29.
Scotland is known for it’s bad weather and we’re certainly used to people complaining about it. But as many pay-per-click practitioners will tell you, we’re delighted to see the heavens open…
I’ve decided to write a few posts that cover some principal theories and methodologies applicable to PPC.
I appreciate that there are many PPC experts who can fill pages upon pages of theories on keyword principles and structure. But let’s be honest, sometimes you just want a quick read and a fresh perspective on matters. So without further waffle, i will present you with my perspective on PPC keywords.
Google have unveiled a new keyword match type called Modified Broad. This new keyword matching option allows the average PPC boffin to gain a level of control in terms of their keyword targeting and scope.
This is a short but sweet post to chart the current change in Googles qualification program.
The qualification in short means more accountabiliy for agencies and the individuals within agencies. For those who answer to ‘internet advertisers’ there is scope to harness your specific skill set and bask in the glory of your achievements.
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