Scotland is known for it’s bad weather and we’re certainly used to people complaining about it. But as many pay-per-click practitioners will tell you, we’re delighted to see the heavens open…
I’ve decided to write a few posts that cover some principal theories and methodologies applicable to PPC.
I appreciate that there are many PPC experts who can fill pages upon pages of theories on keyword principles and structure. But let’s be honest, sometimes you just want a quick read and a fresh perspective on matters. So without further waffle, i will present you with my perspective on PPC keywords.
Google have unveiled a new keyword match type called Modified Broad. This new keyword matching option allows the average PPC boffin to gain a level of control in terms of their keyword targeting and scope.
This is a short but sweet post to chart the current change in Googles qualification program.
The qualification in short means more accountabiliy for agencies and the individuals within agencies. For those who answer to ‘internet advertisers’ there is scope to harness your specific skill set and bask in the glory of your achievements.
Following Google’s release of 3D street view earlier today they’ve now announced the next step in search: 3D search.
Google announced last week that they have improved the Google Suggest interface and have rolled it out to 170 of its domains on 50 different languages.
Not only is this useful for searchers, but also for us search marketers. I often use Google Suggest when building keyword lists as well as the various keyword [...]
There are a lot of changes occurring as AdWords ads evolve from the simple 4 line text adverts (extensions) and additional products all together (comparison search)
Read an overview: Grab More Attention With Google’s New Search Ads.
Google have announced that they will be introducing new funnel reports in AdWords. In short, the reports will show which keywords led to a conversion, whether it be the ‘last click’ or not.This means that if someone is to search for ‘men’s shoes’ and clicks on an advert, then comes back to the [...]
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