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The Attacat BrainPosts Tagged ‘ Local Search ’

iPhone

Optimise AdWords for Mobile to Grab Local Shoppers

There’s no denying that the mobile market is growing rapidly with the ever-expanding  range of smart phones. In fact, Google explained in a recent webinar (Think with Google – Mobile-ize Your Business) that there has been a 3000%+ growth of mobile “shopping” category queries in the past 3 years.
I’ve read a few success [...]

Local Business Centre SEO

Local listing categories

Optimising your business profile and presence for local searches is becoming an ever-increasingly important factor in building your search-engine presence, and there’s now a tool for seeing the Google categories in your industry.

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PPC Foreign Campaigns – Playing to your strengths

Managing a foreign language campaign can be difficult, yet highly rewarding. As a somewhat poor multi-lingual individual, you may ask yourself, ‘how can I effectively manage a foreign language PPC account…I can barely say hello in 3 languages”
Do not panic – here is a link to a great website that covers hello in most languages! [...]

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No one cares about real-time results

Eye Tracking Study: Users Largely Blind To Real-Time Results In Search.

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New Google Maps feature

Business owners can now pay $25 a month to have an ‘enhanced listing’ which adds a small yellow icon on the map to encourage users to click on their listing

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There were 3 in the Bed and the Little One said

t is a sign of the how things have changed that I am able to describe Microsoft as the “Little One” but in the search game, that is exactly what they are. Yesterday’s announcement of the Yahoo/Microsoft search deal sees Microsoft move up a place in the pecking order and Yahoo Search rolling out of the bed.

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Free Clicks in AdWords – More Sponsored Links Explained

I’ve been digging a bit further into the new layout of the More Sponsored Links on Google and it turns out that any clicks on these adverts are free!
In addition to the clicks being free they are also not recorded by AdWords and do not factor into any part of the system – no [...]

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Change to the Layout of More Sponsored Links

Recently (we believe the change happened on August 1st) we have seen a change to the display of the sponsored listing pages after the first page of results. When clicking on the “More sponsored links >>” link at the bottom of the normal 10 listings on the right hand side we are now presented [...]

Interactive Adverts coming to Google Results Pages?

Google have been spotted testing out a new Merchant Search Beta

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Google AdWords Advert Preview Tool

When using Google for search they attempt to “personalize” your search experience. Sometimes this can lead to your own adverts being shown lower than expected (or not at all) when searching. This can happen because you don’t click on your own adverts (please don’t start!) Google will then see your adverts as less relevant to you as you have never clicked on them.


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