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The Attacat BrainPosts Tagged ‘ PPC ’

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Data Feeds And Google Shopping: Are you doing everything you can?

Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.

Advertising a Tank Using Google AdWords?

Let’s say you have a tank. How would or could you advertise it on Google AdWords?

I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.

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Keyword Level Impression Share: Cutting a Larger Slice of The Impression Share Pie

Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.

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Competitive Advantages in PPC: using the Google Merchant Center

Anyone can learn about PPC and keep their account ticking over but there’s never, ever enough time to get everything done that can be. For an agency the time limits are often even tougher and this means identifying and weighing up different priorities, making judgement calls based on experience and only doing what will get the biggest return for the account. In essence it’s a lot of compromising, a lot of missed opportunities and you’re always playing catch-up.

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PPC Training: What would you do if you only had one hour to spend on AdWords?

So, every now and then you manage to find a spare hour to take a look at your much neglected AdWords account. The question though is what should you actually do with that hour to get the best return on your time? Another training course from Attacat – this one focuses on PPC.

Amazon Product Ads | The 5/6 Ws that you should know

A recent edition to the PPC arsenal comes in the form of Amazon Product Ads (APA) and we’re quite excited about it, but there’s still quite a few people who aren’t exactly sure what it is so here’s a run down of the basics.

PPC bidding rules: a simple example strategy

If you’re managing a small PPC account you may think you’re not using rules to govern how you manage your bids, when actually you use rules every time you change bids. If your keywords are performing well you might raise the bids, if they have a low CTR you may want to investigate the search queries behind them, and if they’ve spent a fair bit of money and not converted you might pause them. Whether they’re automated or not, or you’re aware of them or not, they’re still the rules you’re using to optimise your bids.

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why can’t I see my ads?: Google AdWords ad issues


photo credit: gerlos
Advert visibility can be an extremely frustrating situation for many advertisers looking to verify their listings.  While it’s easy to think there’s a vendetta against you, truth be told there’s normally a very logical explanation…..
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5 AdWords setup mistakes to avoid

Thinking of setting up an AdWords account?! Well check out our top 5 AdWords mistakes to avoid and you won’t regret it… gulp.

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Keyword tools: 12 resources for researching keywords

Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.


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