So, every now and then you manage to find a spare hour to take a look at your much neglected AdWords account. The question though is what should you actually do with that hour to get the best return on your time? Another training course from Attacat – this one focuses on PPC.
A recent edition to the PPC arsenal comes in the form of Amazon Product Ads (APA) and we’re quite excited about it, but there’s still quite a few people who aren’t exactly sure what it is so here’s a run down of the basics.
If you’re managing a small PPC account you may think you’re not using rules to govern how you manage your bids, when actually you use rules every time you change bids. If your keywords are performing well you might raise the bids, if they have a low CTR you may want to investigate the search queries behind them, and if they’ve spent a fair bit of money and not converted you might pause them. Whether they’re automated or not, or you’re aware of them or not, they’re still the rules you’re using to optimise your bids.
Thinking of setting up an AdWords account?! Well check out our top 5 AdWords mistakes to avoid and you won’t regret it… gulp.
Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.
2012 – time for some new people at Attacat, not because we don’t like the old ones but we just need more people! Find out how to apply
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