Getting people to your website is only half the battle – once there, you need to persuade them to buy. This is Conversion Rate Optimisation in a nutshell: using in-depth data and user testing (aka hard facts) to continuously improve your website’s conversion potential, so that visitors become customers. Expect musings on user testing, landing page optimisation, email marketing, and a generous helping of analytics here and there too.
The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones
Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.
In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part
Metrics
First up, New Media Marketing this month published a summary report of 2011 email marketing metrics. There are some interesting numbers in here with the happy headline being that they have found nothing to suggest that email is anything other than the most efficient and cost effective [...]
All major things happened in June brought right to your door:
Tracking social actions with Google Analytics (GA)
Basic email marketing metrics
GA cheetsheet
New features in GA
Site search
Redesigning homepage
Ecommerce infographics
All major things happened in June brought right to your door:
Google Analytics News & Resources
A bit of Social Analytics
Usual list of good CRO read
And an infographic about mobile web
Our next webinar is on Wednesday 13th July on the subject of “The Changing Face of SEO“. Full details here >>
After lots of technical hitches, we’ve also finally managed to get the video from the Landing Page Optimisation webinar posted.
Attacat have now taken the first steps into the world of webinars with their first broadcast that took place today on the subject of landing page optimisation (LPO just in case you were short of TLAs). If you missed it you can now watch the full LPO webinar here.
Many thanks to all who [...]
All major things happened in May brought right to your door:
April GA Issues
Web Analytics TV
GA Custom Variables
Site Speed Report
Feedback Tools
And a lot more…
I stumbled across the Cookie Collective and their cookie browser extension (different approach to ours) earlier in the week. They’ve just published this infographic.
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