Getting people to your website is only half the battle – once there, you need to persuade them to buy. This is Conversion Rate Optimisation in a nutshell: using in-depth data and user testing (aka hard facts) to continuously improve your website’s conversion potential, so that visitors become customers. Expect musings on user testing, landing page optimisation, email marketing, and a generous helping of analytics here and there too.
Metrics
First up, New Media Marketing this month published a summary report of 2011 email marketing metrics. There are some interesting numbers in here with the happy headline being that they have found nothing to suggest that email is anything other than the most efficient and cost effective [...]
All major things happened in June brought right to your door:
Tracking social actions with Google Analytics (GA)
Basic email marketing metrics
GA cheetsheet
New features in GA
Site search
Redesigning homepage
Ecommerce infographics
All major things happened in June brought right to your door:
Google Analytics News & Resources
A bit of Social Analytics
Usual list of good CRO read
And an infographic about mobile web
Our next webinar is on Wednesday 13th July on the subject of “The Changing Face of SEO“. Full details here >>
After lots of technical hitches, we’ve also finally managed to get the video from the Landing Page Optimisation webinar posted.
Attacat have now taken the first steps into the world of webinars with their first broadcast that took place today on the subject of landing page optimisation (LPO just in case you were short of TLAs). If you missed it you can now watch the full LPO webinar here.
Many thanks to all who [...]
All major things happened in May brought right to your door:
April GA Issues
Web Analytics TV
GA Custom Variables
Site Speed Report
Feedback Tools
And a lot more…
I stumbled across the Cookie Collective and their cookie browser extension (different approach to ours) earlier in the week. They’ve just published this infographic.
We’ve just recently put together a very quick website for Gavin Walker, Senior Broadcast Journalist with the BBC. Nothing special at the moment (and waiting for more content as usual!) – should be updated over the next few days.
More information to follow here about the nature of the experiment [...]
Converting you to CRO – the feedback and discussion following Kiril Bunin’s New Media Breakfast presentation in Edinburgh. Please get involved!
As promised, here are the slides and some useful links from my presentation.
Converting you to CRO
View more presentations from Attacat Internet Marketing.
And some links to tools mentioned in presentation
Data Visualisation
Juice Analytics – Keyword data visualisation
Paditrack - Fascinating opportunities for [...]
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