Getting people to your website is only half the battle – once there, you need to persuade them to buy. This is Conversion Rate Optimisation in a nutshell: using in-depth data and user testing (aka hard facts) to continuously improve your website’s conversion potential, so that visitors become customers. Expect musings on user testing, landing page optimisation, email marketing, and a generous helping of analytics here and there too.
Our next webinar is on Wednesday 13th July on the subject of ”The Changing Face of SEO“. Full details here >>
After lots of technical hitches, we’ve also finally managed to get the video from the Landing Page Optimisation webinar posted.
Attacat have now taken the first steps into the world of webinars with their first broadcast that took place today on the subject of landing page optimisation (LPO just in case you were short of TLAs). If you missed it you can now watch the full LPO webinar here.
Many thanks to all who [...]
All major things happened in May brought right to your door:
April GA Issues
Web Analytics TV
GA Custom Variables
Site Speed Report
Feedback Tools
And a lot more…
I stumbled across the Cookie Collective and their cookie browser extension (different approach to ours) earlier in the week. They’ve just published this infographic.
We’ve just recently put together a very quick website for Gavin Walker, Senior Broadcast Journalist with the BBC. Nothing special at the moment (and waiting for more content as usual!) – should be updated over the next few days.
More information to follow here about the nature of [...]
Converting you to CRO – the feedback and discussion following Kiril Bunin’s New Media Breakfast presentation in Edinburgh. Please get involved!
As promised, here are the slides and some useful links from my presentation.
Converting you to CRO
View more presentations from Attacat Internet Marketing.
And some links to tools mentioned in presentation
Data Visualisation
Juice Analytics – Keyword data visualisation
Paditrack - Fascinating opportunities for [...]
Online surveys have become one of the must-have tools for any marketer working to increase conversion rates or improve user experience. As brilliantly noted by Avinash Kaushik: while traditional analytics are extremely good at answering ‘What is going on?’, online surveys (as a part of user voice/feedback tactic) are responsible for answering ‘why is it happening?’ (not a quote, just a personal interpretation).
I’ve stumbled upon a survey highlighting 4 issues I had thought were easy to avoid for everybody. Perhaps the pitfalls are not so obvious…
This is the first of hopefully many landing page optimisation posts allowing me to share my bit of expertise and motivate you to have a more in depth critical look towards your landing pages.
I am a true believer of the never stopping optimisation process, continually looking for improvement insights combined with a regular testing. In order to strengthen this point, there is no better place to start than our own website…
Attacat have recently launched the new InTime Data website. InTime Data are one of the UK’s largest survey companies and provide a wide range of both commercial and medical surveys. Attacat specified the website by providing wire-frames and copy writing services as well as managing the web development project for InTime Data.
Website [...]
0131 220 1441
Share This
See Attacat on
