The PPC keywords you're bidding on (exact match excluded) are pretty much meaningless. They’re not the search queries you’re targeting; they’re only the tools you use to find the search queries. Carefully selecting and testing keywords allows you to appear for and find data on these new search queries, like pouring water over a dirty surface and making the search queries visible underneath.
Latest thoughts for: adwords
I've been told I'm an angry person. I don't agree, however I will admit it's probably true when it comes to computers and anything online. And what gets me most annoyed is when things should be really good and useful and lovely but then aren't, and turn out to be really annoying and irritating and crappy. Enter Google's Adwords Campaign Experiments...
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