The cost an Adword’s Advertiser pays may be laid out on the bill as technically paying on a Cost Per Click basis, but in truth Adwords is cleverly setup so advertisers are actually paying on a CPM (Cost Per Thousand) basis. This is important for Advertisers to understand as CPC can seem like a no-lose situation, […]
Time to get a bit geeky about PPC! This isn’t client related but just an interesting insight into what happens when you read between the lines of Google Adwords. Although Quality Score is the magic number in calculating an ad’s position and CPC, the quality score we see can’t be relied upon to make important judgements. In fact, […]
Adwords have announced that sitelinks (the little additional links at the bottom of a Google PPC advert) can now be embedded as a clickable link within the actual two lines of advert description text.
Not just about Google, other stuff happened in the world of PPC last month too! (Though it is mainly Google).
Adwords domain names now in headlines
Only the domain (without the www) will show, if the headline already contains the domain it won’t show twice and the maximum headline length including the domain and the first description […]
What’s been happening in the wonderful world of Pay-per-Click this month? Instant Preview for ads, Adwords policy change to protect personal information, Adwords Ad Innovation site launches in the UK, MSN Adcenter desktop tool April update, Facebook gets largest share of US Display market and Facebook Sponsored Stories experiment.
Coffee mornings don’t always mean jam and Jerusalem. Indeed to those in the Lothians and interested in technology, the phrase “Coffee Morning” means good coffee and geek chat. There are now three coffee mornings in the Lothians. The Edinburgh one is the longest established and is one I try not to miss.
What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by
You can follow best practice guidelines, adopt recommended systems and try to institutionalise the whole process, but at the end of the day every client, every campaign and every search engine user will always be different. But throwing caution to the wind, here’s my interpretation of how a PPC campaign can be managed.
There was I, thinking of writing a lovely interesting piece on punctuation in paid-search keywords after coming up against a few tricky special characters, only to stumble upon this rather tidy little summary by the Search Agents<. The Final Word on Punctuation. Period. | The Search Agents
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