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The Attacat BrainPosts Tagged ‘ AdWords ’

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PPC Roundup – April 2011

What’s been happening in the wonderful world of Pay-per-Click this month? Instant Preview for ads, Adwords policy change to protect personal information, Adwords Ad Innovation site launches in the UK, MSN Adcenter desktop tool April update, Facebook gets largest share of US Display market and Facebook Sponsored Stories experiment.

jack johnson:supposed to be

Online Advertising: An overview presentation for East Lothian Coffee Morning

Coffee mornings don’t always mean jam and Jerusalem. Indeed to those in the Lothians and interested in technology, the phrase “Coffee Morning” means good coffee and geek chat. There are now three coffee mornings in the Lothians. The Edinburgh one is the longest established and is one I try not to miss.

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PPC Roundup – March 2011

What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by

punctuation

LINK: The final word on PPC punctuation. Period.

There was I, thinking of writing a lovely interesting piece on punctuation in paid-search keywords after coming up against a few tricky special characters, only to stumble upon this rather tidy little summary by the Search Agents<.

The Final Word on Punctuation. Period. | The Search Agents

PPC

AdWords Sitelinks: Migration & Revelations

I recently blogged about Google rolling out the campaign sitelinks option to all campaigns in AdWords. Since then, there have been a few updates and revelations which have kept my excitement for the ad extensions live on.

Internet Marketing Bedtime Reading: 4+ Books that all Attacats are required to read

With two new Attacats being sworn in shortly, I’m ordering up more copies of the books that are considered essential reading as part of the rigorous Attacat curriculum. Reading these books gives our new starts an immediate and solid foundation for much of the work we do.
In recommended order.
(Disclaimer: We do get a kick-back if you buy through [...]

iAd presentation

3 Fails of the Proposed iAd Charging Model

An article in AdAge is suggesting that Apple are going to charge a flat fee for their forthcoming mobile advertising platform, iAd, announced last month.
The figures being proposed are a combined $10 per thousand impressions (CPM) in addition to $2 per click!  This two bites of the cherry approach and the [...]

Link: Google Tests “Sponsored Map Icons”

Could get kinda busy don’t you think?
Google Tests “Sponsored Map Icons”.


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