What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by
You can follow best practice guidelines, adopt recommended systems and try to institutionalise the whole process, but at the end of the day every client, every campaign and every search engine user will always be different. But throwing caution to the wind, here’s my interpretation of how a PPC campaign can be managed.
There was I, thinking of writing a lovely interesting piece on punctuation in paid-search keywords after coming up against a few tricky special characters, only to stumble upon this rather tidy little summary by the Search Agents<.
I recently blogged about Google rolling out the campaign sitelinks option to all campaigns in AdWords. Since then, there have been a few updates and revelations which have kept my excitement for the ad extensions live on.
With two new Attacats being sworn in shortly, I’m ordering up more copies of the books that are considered essential reading as part of the rigorous Attacat curriculum. Reading these books gives our new starts an immediate and solid foundation for much of the work we do.
In recommended order.
(Disclaimer: We do get a kick-back if you buy through [...]
An article in AdAge is suggesting that Apple are going to charge a flat fee for their forthcoming mobile advertising platform, iAd, announced last month.
The figures being proposed are a combined $10 per thousand impressions (CPM) in addition to $2 per click! This two bites of the cherry approach and the [...]
Could get kinda busy don’t you think?
Google Tests “Sponsored Map Icons”.
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