Share This

internet marketing with character

The Attacat BrainPosts Tagged ‘ Analytics ’

google-tag-manager

Google Tag Manager

Warning: geeky technical post!

Google tag manager is the tool from Google that enables tracking tags to be easily (?) set, audited, modified and updated with lessened need for time-consuming web developer input. It’s a great idea that will enable clients and online marketing agencies to have much more flexibility in the updating of their website tracking and advertising.

not provided analytics

LINK: Steal ‘not provided’ data back from Google

Following Google’s implementation of secure SSL search for logged in queries we’re now not provided keyword and other valuable data in Google Analytics – damn and blast! In an attempt to counter this slightly, Econsultancy have come up with an interesting Analytics ‘hack’ using advanced filters of the [...]

LINK: Tracking the KPIs of social media

Enjoy this excellent and pretty extensive post on social media metrics from the pin-up of online marketing, Rand Fishkin.

Web Forms Dilemma

Form Optimisation Guide Part 1 – Email Capturing Form

Internet marketing blogs went crazy recently with CRO case studies and examples of tiny changes influencing serious raise in conversion rate. You can easily find examples where buttons, navigation, special offers, testimonials and lot’s of other elements boosting conversion rate of various websites. Web forms, on the other hand, are usually extremely underrated.

Ever wonder how customers browse your website? see with ClickTale

ClickTale: Real Time Tracking of Website Interactions Result

At last month’s Analytics New Media Breakfast at the Tower Restaurant in Edinburgh an interesting question about the privacy aspect of using ClickTale was asked.
The Power of ClickTale

ClickTale is a tool that allows website owners to “watch” users as they are interacting with their websites in real time. It compliments

Actionable Insights: The Edinburgh New Media Breakfast Google Analytics Presentation

With the chamber street tower packed to capacity, our very own Ben Rogers gave a fantastic and non techie talk about Google Analytics.

Blog Partner Logo

London SMX Advanced: Proving Social Media’s Value

Sure, social media’s has had plenty of hype – but how do you prove that it offers true value, especially if you’re trying to persuade clients or management to invest marketing dollars in Facebook, Twitter, Digg or other social media campaigns? This session looks at concrete ways to measure ROI and performance of social media [...]


Get in touch to see how hiring
The Attacat Team could take your
web presence forward

 
 
 

0131 220 1441

Get in touch ›
Free Marketing Training from Attacat

About The Brain

  • Created for your benefit
  • Our posts (waves) are usually short and snappy and added as they occur to us. From time to time we also offer more concentrated thought. (More about Brain)

Keep up to date

More Subscription Options

feedback
Cookies in Use