Not just about Google, other stuff happened in the world of PPC last month too! (Though it is mainly Google).
Adwords domain names now in headlines
Only the domain (without the www) will show, if the headline already contains the domain it won’t show twice and the maximum headline length including the domain and the first description [...]
Coffee mornings don’t always mean jam and Jerusalem. Indeed to those in the Lothians and interested in technology, the phrase “Coffee Morning” means good coffee and geek chat. There are now three coffee mornings in the Lothians. The Edinburgh one is the longest established and is one I try not to miss.
What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by
Sitting in the shadow of Google as the secondary PPC tool often leaves Facebook neglected and misunderstood as a PPC medium. The active users on search engines are a world apart from the passive audience, and while ad copy strategy is the immediate distinction between the two the management of profile targeting and ‘ad burnout’ isn’t hard if time is invested.
It seems to have been a really rather busy few weeks for Google, withhem testing new appearances and variations of PPC advert display all over the place. Here’s a summary of the changes we’ve seen popping up recently:
Now that Facebook has asserted itself as a viable and potentially successful advertising platform, I suppose it’s of no surprise to see chancers jumping across to this new land of scamming opportunity. We’ve already seen a few ‘offerings’ that our clients have passed onto us, and we’ve got to say they’re…interesting. Here’s some advice on what to avoid:
We’ve noticed that Facebook adverts are now showing a ‘display URL’ after the title, very much in the style of traditional Adwords display URLs
This morning sees the first New Media Breakfast being run in conjunction with Renfrewshire Chamber of Commerce and of course fatBuzz.
It’s an updated version of the Facebook event recently run in Glasgow and Edinburgh. The speakers are fatBuzz’s Gordon White and our very own Attacat Joel. Hannah took full notes last time [...]
New Media BreakfastThe New Media Breakfast series proved to be another success in July with this month’s topic focussing on Facebook for business. Held in Glasgow on the 2nd of July and in Edinburgh on the 15th of July, both events had great turnouts yet again.
Organised by fatBuzz and Winning Entrepreneurs, the morning sessions included a talk from Gordon White on Facebook settings & pages and a cameo appearance of Attacat’s Joel Lumsden talking about Facebook Advertising.
Tim, Ben and the most interesting of the bunch Joel joined the guys from FatBuzz on the 21st edition of their Social Media Podcast recently. Listen to us as we jump onto a range of topical bandwagons and chat about iPhone 4, Facebook privacy and advertising, Google Caffeine, SEO and a whole load of other interesting online-related things.
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