Latest thoughts for: google

Attacat_Ben

Clickstream Whitepaper: the online purchase path

Google have just released a whitepaper - Beyond last click: Understanding your consumers’ online path to purchase - with some very interesting stats about the purchase path length and types across different verticals. I've summarised the important points from a search perspective.

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Attacat Jon

Local Search Roundup – July 2011

Here's my recap on what's been important in Local Search this month: Google overhauls Places pages 10 top tips for local optimisation Bing Business Portal (BBP) image control New Android local functionality Timeline for listing a new business

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