Latest thoughts for: ppc

Attacat_Steve

PPC Roundup – March 2011

What’s been happening in the wonderful world of Pay-per-Click this month? AdCenter Launches Quality Scores From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by Adcenter guidelines). Scores are generated from […]

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Attacat_Ben

Trademarks in PPC: A new development?

Since the changes to Google Trademark policy it appeared that bidding on trademarks in Google AdWords and other PPC engines was now OK under certain circumstances. However a recent case has seen a judge in the U.S. award damages for infringement of a trademark in Google Adwords to the tune of $292,235.20. Is this a warning to advertisers or a special case?

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