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The Attacat BrainArchive for the ‘ PPC ’ Category

Pay per click is a tried and proven paid advertising medium. We manage PPC for a large amount of our clients through a variety of platforms such as Facebook, Google Adwords, Microsoft adCenter and LinkedIn. You’ll find a variety of posts that cover PPC tips, search engine marketing and industry news.

Attacat Month In Numbers June 2012

month in numbers – June 2012

June was truly Jubilicious…but along with bunting, street parties and a big ol’ long weekend, it also had some noteworthy internet marketing stats up it’s sleeves – check them out in June Month in Numbers now! Now! Or another 60 years will have gone before you know it…

PPC bidding rules: a simple example strategy

If you’re managing a small PPC account you may think you’re not using rules to govern how you manage your bids, when actually you use rules every time you change bids. If your keywords are performing well you might raise the bids, if they have a low CTR you may want to investigate the search queries behind them, and if they’ve spent a fair bit of money and not converted you might pause them. Whether they’re automated or not, or you’re aware of them or not, they’re still the rules you’re using to optimise your bids.

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why can’t I see my ads?: Google AdWords ad issues


photo credit: gerlos
Advert visibility can be an extremely frustrating situation for many advertisers looking to verify their listings.  While it’s easy to think there’s a vendetta against you, truth be told there’s normally a very logical explanation…..
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5 AdWords setup mistakes to avoid

Thinking of setting up an AdWords account?! Well check out our top 5 AdWords mistakes to avoid and you won’t regret it… gulp.

AdWords auction insights

Google AdWords Ad Auctions Insights lets users run a report (only for individual keywords at the moment) and view half a dozen metrics against other advertisers. These include impression share, verge position, overlap rate, position above rate and top of page percentage.

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Keyword tools: 12 resources for researching keywords

Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.

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Month in Numbers – April 2012

April was positively raining interesting internet stats – check them out in our Month In Numbers roundup.

PPC roundup: April 2012

Paid search is on the rise, accounting for almost 50% of all the revenue driven through online marketing, and Bing Ads has deployed (5-star) ratings. Google’s been quite busy expanding Trusted Stores to AdWords, revamping its location targeting options, providing the ability to track conversion data from ad extensions, reducing our options for ad rotation and rolling out AdWords for video on YouTube — finally, we discuss the advertising potential of Google Glass.

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AdWords new matching behaviour: for phrase and exact match keywords

If you’ve been managing an AdWords account this week you’ll probably have noticed a pop-up notification about changes to the way AdWords uses Phrase and Exact match: plurals and misspellings will now be included by default. So what does this mean, and when should you use it?

PPC roundup: March

Google Display Network Improves Management Options
AdWords Expands Campaign Limits (Again)
General Downturn in Ad Spend
Feeling Negatively About Microsoft?
adCenter Changes Geo Targeting
Alliances Strengthen Between Google’s Competitors
Why You Need to Maintain the Momentum of your PPC


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