Ppc | Attacat of Edinburgh - Part 3
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The Attacat BrainArchive for the ‘ PPC ’ Category

Pay per click is a tried and proven paid advertising medium. We manage PPC for a large amount of our clients through a variety of platforms such as Facebook, Google Adwords, Microsoft adCenter and LinkedIn. You’ll find a variety of posts that cover PPC tips, search engine marketing and industry news.

Facebook Sponsored Search

Facebook sponsored results: a reminder of your campaign goals

Facebook launched Sponsored Results Search ads, giving advertisers the opportunity for their app or page to appear in the search results when a user searches for something similar. We were surprised to find that actually far from being a poor supplement to standard Facebook advertising, it actually performed better at driving app installs than the standard ads.

The changing face of Google SERPS – Google’s redesign

Google has recently announced it will shortly be rolling out a redesign of its search result page.

PPC replaced by robots:could automation force account managers out of a job?

Between automated rules, conversion optimiser, product listing ads, ad rotation settings and now dynamic search ads, some PPC account managers could be forgiven for fearing all this automation threatens to leave them redundant in their job. Some could also be forgiven for championing the belief that this was always Google’s intention – to claim back that 10-20% of the client’s PPC budget that goes to agencies instead of on more clicks.

adwords labels come in number 0187123, your time is up!

Simple ad copy testing: 6 steps with AdWords labels

Since the launch of labels in the AdWords interface it can make running and reviewing simple ad copy tests much, much easier.

This is especially true if you’re running an ad copy test across multiple ad groups at once, and, though this can make it a bit more difficult to evaluate, for a lot of small accounts it’s the only way to quickly progress.

Attacat Month In Numbers June 2012

month in numbers – June 2012

June was truly Jubilicious…but along with bunting, street parties and a big ol’ long weekend, it also had some noteworthy internet marketing stats up it’s sleeves – check them out in June Month in Numbers now! Now! Or another 60 years will have gone before you know it…

PPC bidding rules: a simple example strategy

If you’re managing a small PPC account you may think you’re not using rules to govern how you manage your bids, when actually you use rules every time you change bids. If your keywords are performing well you might raise the bids, if they have a low CTR you may want to investigate the search queries behind them, and if they’ve spent a fair bit of money and not converted you might pause them. Whether they’re automated or not, or you’re aware of them or not, they’re still the rules you’re using to optimise your bids.

Binoculars portrait (dscn4659_mod_vign_sm)

why can’t I see my ads?: Google AdWords ad issues


photo credit: gerlos
Advert visibility can be an extremely frustrating situation for many advertisers looking to verify their listings.  While it’s easy to think there’s a vendetta against you, truth be told there’s normally a very logical explanation…..
what’s the [...]

Represents the kind of day I had

5 AdWords setup mistakes to avoid

Thinking of setting up an AdWords account?! Well check out our top 5 AdWords mistakes to avoid and you won’t regret it… gulp.

AdWords auction insights

Google AdWords Ad Auctions Insights lets users run a report (only for individual keywords at the moment) and view half a dozen metrics against other advertisers. These include impression share, verge position, overlap rate, position above rate and top of page percentage.

language interchange 8

Keyword tools: 12 resources for researching keywords

Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.


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