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The Attacat BrainArchive for the ‘ PPC ’ Category

Pay per click is a tried and proven paid advertising medium. We manage PPC for a large amount of our clients through a variety of platforms such as Facebook, Google Adwords, Microsoft adCenter and LinkedIn. You’ll find a variety of posts that cover PPC tips, search engine marketing and industry news.

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why can’t I see my ads?: Google AdWords ad issues


photo credit: gerlos
Advert visibility can be an extremely frustrating situation for many advertisers looking to verify their listings.  While it’s easy to think there’s a vendetta against you, truth be told there’s normally a very logical explanation…..
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5 AdWords setup mistakes to avoid

Thinking of setting up an AdWords account?! Well check out our top 5 AdWords mistakes to avoid and you won’t regret it… gulp.

AdWords auction insights

Google AdWords Ad Auctions Insights lets users run a report (only for individual keywords at the moment) and view half a dozen metrics against other advertisers. These include impression share, verge position, overlap rate, position above rate and top of page percentage.

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Keyword tools: 12 resources for researching keywords

Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.

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Month in Numbers – April 2012

April was positively raining interesting internet stats – check them out in our Month In Numbers roundup.

PPC roundup: April 2012

Paid search is on the rise, accounting for almost 50% of all the revenue driven through online marketing, and Bing Ads has deployed (5-star) ratings. Google’s been quite busy expanding Trusted Stores to AdWords, revamping its location targeting options, providing the ability to track conversion data from ad extensions, reducing our options for ad rotation and rolling out AdWords for video on YouTube — finally, we discuss the advertising potential of Google Glass.

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AdWords new matching behaviour: for phrase and exact match keywords

If you’ve been managing an AdWords account this week you’ll probably have noticed a pop-up notification about changes to the way AdWords uses Phrase and Exact match: plurals and misspellings will now be included by default. So what does this mean, and when should you use it?

PPC roundup: March

Google Display Network Improves Management Options
AdWords Expands Campaign Limits (Again)
General Downturn in Ad Spend
Feeling Negatively About Microsoft?
adCenter Changes Geo Targeting
Alliances Strengthen Between Google’s Competitors
Why You Need to Maintain the Momentum of your PPC

Facebook’s “objectives” targeting: what it means for us

Facebook is testing a new targeting option to reach users ‘more likely’ to complete a certain action. In essence, it allows advertisers to target conversions, rather than users. But these actions are only a measurement of success, and shouldn’t be confused with the actual purpose of the campaign.

Mass Effect 3: Facebook Ads Fail

On this momentous occasion, the European launch of Bioware’s latest instalment in the Mass Effect trilogy, we were disappointed to see an opportunity for promotion so wasted. In fact, we almost didn’t even notice the ad, as Mass Effect 2 has been out for 2 years now.


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