A recent edition to the PPC arsenal comes in the form of Amazon Product Ads (APA) and we’re quite excited about it, but there’s still quite a few people who aren’t exactly sure what it is so here’s a run down of the basics.
As Google Shopping moves to a paid platform, it’s more important than ever to invest time in developing the best product feed you can in order to stay competitive and to ensure your ad spend is driving as much return as possible. We blogged about this a couple years ago but it’s about time for an update!
Can’t tell your CTR from your CPC? Not sure why AdWords wants you to know how many people your ad has “impressed”? Come this way!
Yesterday I read an interesting article from SEW entitled ‘AdWords Christmas List: 6 New Features Google Should Add in 2013’ that tapped into some underlying issues I’ve had over the years. So if Santa is indeed reading this post (hi) I would like him/her to also consider some additional/complimentary points…please?!
Facebook launched Sponsored Results Search ads, giving advertisers the opportunity for their app or page to appear in the search results when a user searches for something similar. We were surprised to find that actually far from being a poor supplement to standard Facebook advertising, it actually performed better at driving app installs than the standard ads.
Google has recently announced it will shortly be rolling out a redesign of its search result page.
If you’re managing a small PPC account you may think you’re not using rules to govern how you manage your bids, when actually you use rules every time you change bids. If your keywords are performing well you might raise the bids, if they have a low CTR you may want to investigate the search queries behind them, and if they’ve spent a fair bit of money and not converted you might pause them. Whether they’re automated or not, or you’re aware of them or not, they’re still the rules you’re using to optimise your bids.
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