Top Rated | Attacat of Edinburgh - Part 2
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The Attacat BrainArchive for the ‘ Top Rated ’ Category

The crème du la crème of Attacat blog posts. Expect a range of posts that cover life changing insights or at the very least, insightful information on all internet marketing topics.

Link Love Notes: SEO tools and tricks from the trenches #LinkLove

Notes from a link building conference in London. OK, the link building conference in London.  Read all of Joel”s coverage here.

Martin MacDonald
from Expedia EAN
A lot of linkbuildings are fighting alone.
So, you can develop a linkbuilding army! (sparmy?)
Do you do what others do? The problem is that everybody [...]

Link Love Notes: Golden link building #LinkLove

(Notes from the London Link Love Conference)

Presenter: Jane Copeland
from Ayima.com
If you think like a normal linkbuilder you’ll only get the same links others do, and you’ll miss out on the super-high-value “golden links”.
Sometimes ‘bending’ the normal marketing rules can work. Jane mentioned Michael Winner and his [...]

Link Love Notes: What works in SEO outreach emails? #LinkLove

(Notes taken at Link Love London 2012 conference)

Presenter:
Mike King
iAcquire.com
Mike King, the newly announced Director of Inbound Marketing at iAcquire, led a very informative and data-led presentation on linkbuilding and outreach emails.
Using data both from the internal team at iAquire – and their iRank system – and [...]

0 to 120 in 4 seconds

PPC Optimisation Tips: Based on Arnold Schwarzenegger Quotes

I was challenged with writing 5 PPC tips based on popular Arnold Schwarzenegger sound clips. Why? Because marketing inspiration comes from a variety of sources and Ahnuld is an absolute gold mind of life wisdom (as expressed through his acute acting talents).
For anyone who would like a recap on the 100 best Arnie quotes, check out this [...]

job hunting

‘Communication’ through email: time for a change?

Email – the greatest communication tool in the right hands, a huge waste of time in the wrong ones. Find out what Attacat plan to do to reduce the amount of time we spend in Outlook to increase the time we spend on your accounts.

10 uses for QR codes

QR Codes: Three contrasting infographics

The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes.  These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes [...]

Google Trends

The Power of Creating your own Keywords: The case of Inbound Marketing and Rapid Growth Optimisation.

Did you know that Attacat did inbound marketing? If you’ve heard the phrase then you probably will realise that it’s just a way to describe marketing techniques that encourage prospects to find you.
More specifically it includes SEO, PPC, social media, conversion optimisation and opt-in email marketing (a skill set any Attacat client would [...]

Copywriting Inspiration from Big Issue Sellers

Big Issue Vendor
There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this one [...]

Your PPC Account: Why You’re Not in Control


WARNING: This is a controversial post… so enjoy it.
Pay-per-click advertising is often thought of as a numbers game, and in fact it’s rarely thought of as advertising. But it’s the same old-fashioned advertising we’ve always had, just with a little more sophisticated reporting. However, this reporting is a double-edged sword and [...]

Fold & Scrolling Internet Marketing MythBusters

The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:

Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones


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