The crème du la crème of Attacat blog posts. Expect a range of posts that cover life changing insights or at the very least, insightful information on all internet marketing topics.
I was challenged with writing 5 PPC tips based on popular Arnold Schwarzenegger sound clips. Why? Because marketing inspiration comes from a variety of sources and Ahnuld is an absolute gold mind of life wisdom (as expressed through his acute acting talents).
For anyone who would like a recap on the 100 best Arnie quotes, check out this [...]
Email – the greatest communication tool in the right hands, a huge waste of time in the wrong ones. Find out what Attacat plan to do to reduce the amount of time we spend in Outlook to increase the time we spend on your accounts.
The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes. These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes [...]
Did you know that Attacat did inbound marketing? If you’ve heard the phrase then you probably will realise that it’s just a way to describe marketing techniques that encourage prospects to find you.
More specifically it includes SEO, PPC, social media, conversion optimisation and opt-in email marketing (a skill set any Attacat client would [...]
Big Issue Vendor
There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this one [...]
WARNING: This is a controversial post… so enjoy it.
Pay-per-click advertising is often thought of as a numbers game, and in fact it’s rarely thought of as advertising. But it’s the same old-fashioned advertising we’ve always had, just with a little more sophisticated reporting. However, this reporting is a double-edged sword and [...]
The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones
The cost an Adword’s Advertiser pays may be laid out on the bill as technically paying on a Cost Per Click basis, but in truth Adwords is cleverly setup so advertisers are actually paying on a CPM (Cost Per Thousand) basis. This is important for Advertisers to understand as CPC can seem like a no-lose situation, [...]
Time to get a bit geeky about PPC! This isn’t client related but just an interesting insight into what happens when you read between the lines of Google Adwords. Although Quality Score is the magic number in calculating an ad’s position and CPC, the quality score we see can’t be relied upon to make important judgements. In fact, [...]
In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part
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