Latest thoughts in: PPC

Chenille Whitehead

Ad Customisers: A Handy Piece of PPC Magic

We’ve all wished, at some point in our lives, that we had magic powers. Although we know magic isn’t real (oops…spoilers!), we still can’t resist hoping that we are wrong and that one day we are going to wake up and discover our superhuman abilities. Many of us have wished we could fly, for instance […]

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Jonathan Wood

Ad Variations: Copy Testing in 60 Seconds

In this blog post we take a look at the new Ad Variations feature from AdWords and explain how it is going to make your life a whole lot easier. We all know the importance of testing ad copy, but due to the amount of effort involved it is easy to neglect, especially during busier […]

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