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The Attacat BrainArchive for the ‘ PPC ’ Category

Pay per click is a tried and proven paid advertising medium. We manage PPC for a large amount of our clients through a variety of platforms such as Facebook, Google Adwords, Microsoft adCenter and LinkedIn. You’ll find a variety of posts that cover PPC tips, search engine marketing and industry news.

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Charlie’s Quick Fire Reading List #6: Quality Score Cats & Natives

The latest series in my Quick Fire Reading List has got a heavy PPC feel to it and you know what, you’re gonna love it.

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Christmas in July: Cool Stuff in PPC This Month

Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.

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Podcast: Digital Marketing in 2014

Our MD, Tim Barlow, was lucky enough to be asked by Gordon at FatBuzz to join him to have a discussion about how SEO has evolved and what you need to focus on in 2014.

The podcast discusses:

Why we believe that SEO is an outcome rather than a strategy
Why unfortunately some sites just cannot be optimised for [...]

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Data Feeds And Google Shopping: Are you doing everything you can?

Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.

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Twitter Ads For SMBs: Take Flight With These Great Tips

In the wake of Twitter’s IPO earlier this month, Twitter has finally launched their self service tool for smaller advertisers. Up until now, most advertisers had been asked to commit in the region of £15k just to run a test on the social network’s ad platform – now they can do it with change from a fiver. So here’s a quick guide on what you can do, why you should do it and how to get started.

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A Gift From the Google Gods: Return On Ad Spend Bidding Strategies

Rolling out over the next few weeks, ecommerce advertisers on Google will be able to select their target Return On Ad Spend and leave the bidding up to Google. This is to Ecommerce sites what CPA bidding is to Lead-gen – and we couldn’t be happier!

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Embracing Cost Per Click: And Why You Shouldn’t Worry So Much About It

Worried about your cost per click? Unless a dramatic change has happened overnight, Stop! CPC shouldn’t be used as an indicator of success.

Advertising a Tank Using Google AdWords?

Let’s say you have a tank. How would or could you advertise it on Google AdWords?

I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.

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Keyword Level Impression Share: Cutting a Larger Slice of The Impression Share Pie

Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.

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How PPC is Destroying SEO: Culture Cultivation and Taxation

Over the past decade Google’s business model has been one of culture cultivation followed by taxation – where a product is provided free of charge to allow a culture of use to develop, and when it reaches critical mass it is upgraded with a paid for version. After ten years we are now witnessing Google’s transition from a seemingly ad-supported free service, to it’s real form of an advertising platform with a few non-commercial results to maintain a rounded service.


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