Latest thoughts in: PPC

Attacat Kate

Ad Copy Testing: The Basics

A lot of Digital Marketers are continually talking about split testing, and the importance of it to the success of a paid campaign. This blog outlines what all the fuss is about and how to conduct an ad copy test effectively. You may think you know what works creatively with consumers, but you never really […]

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Colin MacKay

To Bing or Not to Bing?

Do you focus all of your marketing budget on Google AdWords? You would be in the same boat as most. It’s easy to get traffic, it’s well known to  be the biggest name in search and your customers are all there, just wanting to find you at the top of that glorious search page. But […]

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