Ppc | Attacat of Edinburgh
Share This

internet marketing with character

The Attacat BrainArchive for the ‘ PPC ’ Category

Pay per click is a tried and proven paid advertising medium. We manage PPC for a large amount of our clients through a variety of platforms such as Facebook, Google Adwords, Microsoft adCenter and LinkedIn. You’ll find a variety of posts that cover PPC tips, search engine marketing and industry news.

Award Winning Client – Drapers Independents 2014

Last week, we had the pleasure of hearing that our client, A Hume, won both the Best Independent Multichannel Operator and the Independent Retailer of the Year. Both awards were picked up at the Drapers Independents Award 2014 and we couldn’t be more chuffed. Well done guys!

sorted thread in rainbow colours

AdWords Account Structure: Part 1

Correct account structure gives us the control we need to make sure the searcher not only sees one of our ads but also sees the one that is most relevant to them. If not implemented correctly, things can go terribly wrong.

magnifying-glass-76520_640

PPC For Small Businesses: Perception Vs Reality

Insight into PPC from both sides of the coin. The small business perception of PPC and the reality of what a knowledgeable PPC team can offer.

ppc-cat-300x300

Charlie’s Quick Fire Reading List #6: Quality Score Cats & Natives

The latest series in my Quick Fire Reading List has got a heavy PPC feel to it and you know what, you’re gonna love it.

beach santa

Christmas in July: Cool Stuff in PPC This Month

Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.

ui_listen_button

Podcast: Digital Marketing in 2014

Our MD, Tim Barlow, was lucky enough to be asked by Gordon at FatBuzz to join him to have a discussion about how SEO has evolved and what you need to focus on in 2014.

The podcast discusses:

Why we believe that SEO is an outcome rather than a strategy
Why unfortunately some sites just cannot be optimised for [...]

Waffle Iron Google PLAs

Data Feeds And Google Shopping: Are you doing everything you can?

Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.

twitter-advertising-preview

Twitter Ads For SMBs: Take Flight With These Great Tips

In the wake of Twitter’s IPO earlier this month, Twitter has finally launched their self service tool for smaller advertisers. Up until now, most advertisers had been asked to commit in the region of £15k just to run a test on the social network’s ad platform – now they can do it with change from a fiver. So here’s a quick guide on what you can do, why you should do it and how to get started.

gift-from-google

A Gift From the Google Gods: Return On Ad Spend Bidding Strategies

Rolling out over the next few weeks, ecommerce advertisers on Google will be able to select their target Return On Ad Spend and leave the bidding up to Google. This is to Ecommerce sites what CPA bidding is to Lead-gen – and we couldn’t be happier!


Get in touch to see how hiring
The Attacat Team could take your
web presence forward

 
 
 

0131 220 1441

Get in touch ›
Free Marketing Training from Attacat

About The Brain

  • Created for your benefit
  • Our posts (waves) are usually short and snappy and added as they occur to us. From time to time we also offer more concentrated thought. (More about Brain)

Keep up to date

More Subscription Options

feedback
Cookies in Use