Latest thoughts in: PPC

Colin MacKay

Charity begins at Google, generous paid search grants.

Google Grants So you’re running a charity and thinking of dipping your toes into a bit of paid advertising? Then your first stop should the the universal centre of search. Why? Because the kindly people over at Google are in the very good habit of dishing out some lovely free advertising grants. This is where […]

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Attacat Kate

Ad Copy Testing: The Basics

A lot of Digital Marketers are continually talking about split testing, and the importance of it to the success of a paid campaign. This blog outlines what all the fuss is about and how to conduct an ad copy test effectively. You may think you know what works creatively with consumers, but you never really […]

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