PPC | Attacat of Edinburgh
Share This

internet marketing with character

The Attacat BrainArchive for the ‘ PPC ’ Category

Pay per click is a tried and proven paid advertising medium. We manage PPC for a large amount of our clients through a variety of platforms such as Facebook, Google Adwords, Microsoft adCenter and LinkedIn. You’ll find a variety of posts that cover PPC tips, search engine marketing and industry news.

person looking at instagram on their phone

Great Facebook Updates To Improve Your Campaigns

Facebook is all about launching updates to their advertising offering at the moment and let me tell you, we’re just thrilled about it. There is loads more on offer and loads more to have a play around with. Most importantly, it’s providing opportunities to increase reach and exposure so really what could be better than […]

site hierarchy

Dynamic Search Ads: What they are & how to use them

AdWords dynamic search ads (DSAs) have been around for a while now, but I still get the impression that they are a PPC resource that is underused by a lot of PPC managers. The beauty of this campaign type is that, correctly used, it can serve a range of purposes in a PPC account. But […]

Unknown Heroes

Attacat’s PPC Glossary 2.0

It’s time to present the much awaited PPC glossary 2.0 to the world. Since we published the first glossary (over two years ago now) much has happened in the Pay-per-click world and we feel that it’s about time to provide you with an updated version. Our latest PPC glossary should enable you to communicate with […]

facebook advertising

6 Quick Reasons To Use Facebook Advertising

Facebook is now estimated to have 1.44billion monthly active users and 1.25billion mobile users. That is a LOT of people your business could be reaching out to. In short if you are not investing time in promoting your business through Facebook…. maybe you should?
Whether you are selling products, looking to drive leads online or promote […]

adwords mobile engagement

AdWords pushing further into mobile territory

You can’t escape from mobile these days, and Google is well aware of this – so aware that they’re continuously introducing paid search features specifically aimed at mobile traffic.
As we keep hearing that mobile traffic is surpassing desktop on more and more platforms, AdWords has introduced a new campaign type aimed specifically towards driving app […]


Google Shopping Exam: Tips On How To Pass First Time

So, at the beginning of the year Google introduced a new exam to their list of Google partners certifications; the Google Shopping exam.
Google state that it covers the basic and advanced concepts of shopping advertising, including the creation of Merchant Center accounts, product […]


Remarketing made easier: Advice from a PPC professional

For those of you that don’t know, Remarketing helps you to reach people who have already shown interest in your brand. Whether they have already visited your website, or used your app, Remarketing allows you to specifically target these users with highly targeted adverts, based on their previous visit behaviour.

Experiments Full

The shape of Bing to come – updates and predictions

Everyone working with online marketing is aware of the presence of Bing Ads, and as a responsible PPC professional you have probably recommended a client at some point to import existing AdWords campaigns to Bing to possibly try to achieve cheaper cost per clicks and CPAs. Poor Bing, constantly being looked upon as the “little […]

Fergus - Resources

Google Adwords Updates: What You Need to Know About This Month

Most of these you should have heard about before this month but we know how it is, time just seems to pass us by! Here’s a quick overview of some of the changes made to Google Adwords that you should know about today.

Adwords Editor
At the end of 2014 Adwords launched a new and improved version […]

facebook hate

Charlie’s Quick Fire Reading List #9: Facebook Ads & Maximising Your ROI

Facebook are doing some pretty cool things at the moment. I know, right? Take a break from doing cool stuff Facebook! We love to think that we hate Facebook, but really it’s turning out to be quite useful for us marketing types.

Stay tuned in this post for a couple of blog posts on cool new […]

Get in touch to see how hiring
The Attacat Team could take your
web presence forward


0131 220 1441

Get in touch ›
Free Marketing Training from Attacat

About The Brain

  • Created for your benefit
  • Our posts (waves) are usually short and snappy and added as they occur to us. From time to time we also offer more concentrated thought. (More about Brain)

Keep up to date

More Subscription Options

Cookies in Use