Facebook is all about launching updates to their advertising offering at the moment and let me tell you, we’re just thrilled about it. There is loads more on offer and loads more to have a play around with. Most importantly, it’s providing opportunities to increase reach and exposure so really what could be better than […]
AdWords dynamic search ads (DSAs) have been around for a while now, but I still get the impression that they are a PPC resource that is underused by a lot of PPC managers. The beauty of this campaign type is that, correctly used, it can serve a range of purposes in a PPC account. But […]
It’s time to present the much awaited PPC glossary 2.0 to the world. Since we published the first glossary (over two years ago now) much has happened in the Pay-per-click world and we feel that it’s about time to provide you with an updated version. Our latest PPC glossary should enable you to communicate with […]
Facebook is now estimated to have 1.44billion monthly active users and 1.25billion mobile users. That is a LOT of people your business could be reaching out to. In short if you are not investing time in promoting your business through Facebook…. maybe you should?
Whether you are selling products, looking to drive leads online or promote […]
You can’t escape from mobile these days, and Google is well aware of this – so aware that they’re continuously introducing paid search features specifically aimed at mobile traffic.
As we keep hearing that mobile traffic is surpassing desktop on more and more platforms, AdWords has introduced a new campaign type aimed specifically towards driving app […]
For those of you that don’t know, Remarketing helps you to reach people who have already shown interest in your brand. Whether they have already visited your website, or used your app, Remarketing allows you to specifically target these users with highly targeted adverts, based on their previous visit behaviour.
Everyone working with online marketing is aware of the presence of Bing Ads, and as a responsible PPC professional you have probably recommended a client at some point to import existing AdWords campaigns to Bing to possibly try to achieve cheaper cost per clicks and CPAs. Poor Bing, constantly being looked upon as the “little […]
Most of these you should have heard about before this month but we know how it is, time just seems to pass us by! Here’s a quick overview of some of the changes made to Google Adwords that you should know about today.
At the end of 2014 Adwords launched a new and improved version […]
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