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The Attacat BrainArchive for the ‘ PPC ’ Category

Pay per click is a tried and proven paid advertising medium. We manage PPC for a large amount of our clients through a variety of platforms such as Facebook, Google Adwords, Microsoft adCenter and LinkedIn. You’ll find a variety of posts that cover PPC tips, search engine marketing and industry news.

Google-Shopping

Google Shopping Exam: Tips On How To Pass First Time


So, at the beginning of the year Google introduced a new exam to their list of Google partners certifications; the Google Shopping exam.
Google state that it covers the basic and advanced concepts of shopping advertising, including the creation of Merchant Center accounts, product […]

adwords-793034_640

Remarketing made easier: Advice from a PPC professional

For those of you that don’t know, Remarketing helps you to reach people who have already shown interest in your brand. Whether they have already visited your website, or used your app, Remarketing allows you to specifically target these users with highly targeted adverts, based on their previous visit behaviour.

Experiments Full

The shape of Bing to come – updates and predictions

Everyone working with online marketing is aware of the presence of Bing Ads, and as a responsible PPC professional you have probably recommended a client at some point to import existing AdWords campaigns to Bing to possibly try to achieve cheaper cost per clicks and CPAs. Poor Bing, constantly being looked upon as the “little […]

Fergus - Resources

Google Adwords Updates: What You Need to Know About This Month

Most of these you should have heard about before this month but we know how it is, time just seems to pass us by! Here’s a quick overview of some of the changes made to Google Adwords that you should know about today.

Adwords Editor
At the end of 2014 Adwords launched a new and improved version […]

facebook hate

Charlie’s Quick Fire Reading List #9: Facebook Ads & Maximising Your ROI

Facebook are doing some pretty cool things at the moment. I know, right? Take a break from doing cool stuff Facebook! We love to think that we hate Facebook, but really it’s turning out to be quite useful for us marketing types.

Stay tuned in this post for a couple of blog posts on cool new […]

Google-Partner

10 insights and musings from Google Partners Accelerate 2014 #gpaccelerate

I’m just back from a couple of inspiring and educational days with Google in Dublin. This was a very international event for Google Partner agencies from as far afield as Russia and South Africa.

 
 
 
 
 
Here’s some of the key insights and thoughts that the […]

merchant center

Recent Google Updates: Improve your Shopping Campaigns

When setting up shopping campaigns in Google Adwords, the product data is key if you are to make it a success. With the Christmas season firmly upon us you will want to ensure that you have everything in place to maximize exposure for your products to get those extra sales.

Award Winning Client – Drapers Independents 2014

Last week, we had the pleasure of hearing that our client, A Hume, won both the Best Independent Multichannel Operator and the Independent Retailer of the Year. Both awards were picked up at the Drapers Independents Award 2014 and we couldn’t be more chuffed. Well done guys!

sorted thread in rainbow colours

AdWords Account Structure: Part 1

Correct account structure gives us the control we need to make sure the searcher not only sees one of our ads but also sees the one that is most relevant to them. If not implemented correctly, things can go terribly wrong.


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