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The Attacat BrainArchive for the ‘ PPC ’ Category

Pay per click is a tried and proven paid advertising medium. We manage PPC for a large amount of our clients through a variety of platforms such as Facebook, Google Adwords, Microsoft adCenter and LinkedIn. You’ll find a variety of posts that cover PPC tips, search engine marketing and industry news.

Google-Partner

10 insights and musings from Google Partners Accelerate 2014 #gpaccelerate

I’m just back from a couple of inspiring and educational days with Google in Dublin. This was a very international event for Google Partner agencies from as far afield as Russia and South Africa.

 
 
 
 
 
Here’s some of the key insights and thoughts that [...]

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Recent Google Updates: Improve your Shopping Campaigns

When setting up shopping campaigns in Google Adwords, the product data is key if you are to make it a success. With the Christmas season firmly upon us you will want to ensure that you have everything in place to maximize exposure for your products to get those extra sales.

Award Winning Client – Drapers Independents 2014

Last week, we had the pleasure of hearing that our client, A Hume, won both the Best Independent Multichannel Operator and the Independent Retailer of the Year. Both awards were picked up at the Drapers Independents Award 2014 and we couldn’t be more chuffed. Well done guys!

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AdWords Account Structure: Part 1

Correct account structure gives us the control we need to make sure the searcher not only sees one of our ads but also sees the one that is most relevant to them. If not implemented correctly, things can go terribly wrong.

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PPC For Small Businesses: Perception Vs Reality

Insight into PPC from both sides of the coin. The small business perception of PPC and the reality of what a knowledgeable PPC team can offer.

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Charlie’s Quick Fire Reading List #6: Quality Score Cats & Natives

The latest series in my Quick Fire Reading List has got a heavy PPC feel to it and you know what, you’re gonna love it.

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Christmas in July: Cool Stuff in PPC This Month

Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.

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Podcast: Digital Marketing in 2014

Our MD, Tim Barlow, was lucky enough to be asked by Gordon at FatBuzz to join him to have a discussion about how SEO has evolved and what you need to focus on in 2014.

The podcast discusses:

Why we believe that SEO is an outcome rather than a strategy
Why unfortunately some sites just cannot be optimised for [...]

Waffle Iron Google PLAs

Data Feeds And Google Shopping: Are you doing everything you can?

Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.


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