Top Rated | Attacat of Edinburgh - Part 3
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The Attacat BrainArchive for the ‘ Top Rated ’ Category

The crème du la crème of Attacat blog posts. Expect a range of posts that cover life changing insights or at the very least, insightful information on all internet marketing topics.

Fold & Scrolling Internet Marketing MythBusters

The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:

Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones

Adwords is CPM: Why CPC doesn’t mean free impressions

The cost an Adword’s Advertiser pays may be laid out on the bill as technically paying on a Cost Per Click basis, but in truth Adwords is cleverly setup so advertisers are actually paying on a CPM (Cost Per Thousand) basis. This is important for Advertisers to understand as CPC can seem like a no-lose situation, [...]

Visible Quality Score A Tale of Two Cities

Time to get a bit geeky about PPC! This isn’t client related but just an interesting insight into what happens when you read between the lines of Google Adwords. Although Quality Score is the magic number in calculating an ad’s position and CPC, the quality score we see can’t be relied upon to make important judgements. In fact, [...]

Web Forms Dilemma

Form Optimisation Guide Part 2 – Lead Generation Form

In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part

New Media Breakfasts: Now free for all retained Attacat clients

About the Breakfasts
The New Media Breakfasts are good old fashioned offline presentations.  They run monthly in Glasgow and Edinburgh and periodically elsewhere (Aberdeen, Renfrewshire and Fife currently). They frequently attract audiences in excess of 100.

Each presentation focuses on an internet marketing related topic (invariably with a close connection to [...]

eMail

Email marketing optimisation – list targeting tips

The majority of email guides and strategy lists are solely dedicated to optimising copy, layout and the offer display in your actual email template, however I think there is a gap in the information available on list segmentation and creating campaigns targeted specifically to those lists. So here’s some tips and a real-life case study:

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Local Search Roundup – June 2011

Here is a quick summary of the local search news I’ve been reading in June..

Google adds business characteristics to maps listing

2.2 billion local queries on Google

What NOT to do on local business websites

Google now showing local +1 counts

5 creative location-based campaigns for small business to learn from

Attacat Month in Numbers

Month In Numbers – June 2011

Attacat Month In Numbers – June 2011

Local Search Roundup – May 2011

Here’s what I picked up in local search news in May…

Google adds postcode outlines to map one box

Bing adds bulk uploads to local business listing

Google announce that location extension will now be charged on a CPC basis

6 key takeaways from the Local Search Association’s inaugural conference

30% of businesses are using local search as a marketing tool

Attacat Month in Numbers

Month In Numbers – May 2011

The Attacat Month In Numbers – May 2011


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