Latest thoughts in: Top Rated

Kiril

Fold & Scrolling Internet Marketing MythBusters

The internet marketing industry is full of shysters. This is not really a discussion starter – it's a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold Myth 2 – Users don't scroll Myth 3 – Content on long pages is less likely to be seen than on short ones

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Attacat_Steve

Adwords is CPM: Why CPC doesn’t mean free impressions

The cost an Adword’s Advertiser pays may be laid out on the bill as technically paying on a Cost Per Click basis, but in truth Adwords is cleverly setup so advertisers are actually paying on a CPM (Cost Per Thousand) basis. This is important for Advertisers to understand as CPC can seem like a no-lose situation, […]

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