Time to get a bit geeky about PPC! This isn’t client related but just an interesting insight into what happens when you read between the lines of Google Adwords. Although Quality Score is the magic number in calculating an ad’s position and CPC, the quality score we see can’t be relied upon to make important judgements. In fact, [...]
In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part
About the Breakfasts
The New Media Breakfasts are good old fashioned offline presentations. They run monthly in Glasgow and Edinburgh and periodically elsewhere (Aberdeen, Renfrewshire and Fife currently). They frequently attract audiences in excess of 100.
Each presentation focuses on an internet marketing related topic (invariably with a close connection to [...]
The majority of email guides and strategy lists are solely dedicated to optimising copy, layout and the offer display in your actual email template, however I think there is a gap in the information available on list segmentation and creating campaigns targeted specifically to those lists. So here’s some tips and a real-life case study:
Here is a quick summary of the local search news I’ve been reading in June..
Google adds business characteristics to maps listing
2.2 billion local queries on Google
What NOT to do on local business websites
Google now showing local +1 counts
5 creative location-based campaigns for small business to learn from
Here’s what I picked up in local search news in May…
Google adds postcode outlines to map one box
Bing adds bulk uploads to local business listing
Google announce that location extension will now be charged on a CPC basis
6 key takeaways from the Local Search Association’s inaugural conference
30% of businesses are using local search as a marketing tool
It’s with you everywhere – it’s mobile! But what’s different in May?
Google reveals mobile ‘wallet’ system – allegedly nicked from PayPal?
Mobile is changing keyword research for companies and agencies
Tablet > mobile men > mobile women
The numbers game – iPhone apps and Android devices
Google News gets location aware
Google Music on Android
Mobile landing page ‘best practices’
The Attacat Team could take your
web presence forward