Latest thoughts in: Top Rated


Your PPC Account: Why You’re Not in Control

WARNING: This is a controversial post… so enjoy it. Pay-per-click advertising is often thought of as a numbers game, and in fact it’s rarely thought of as advertising. But it’s the same old-fashioned advertising we’ve always had, just with a little more sophisticated reporting. However, this reporting is a double-edged sword and can very easily […]

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Fold & Scrolling Internet Marketing MythBusters

The internet marketing industry is full of shysters. This is not really a discussion starter – it's a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold Myth 2 – Users don't scroll Myth 3 – Content on long pages is less likely to be seen than on short ones

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